benefits and barriers to solar development green commuter solar webinar
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Benefits and Barriers to Solar
Adoption in Your Region
Who Are We?
2
100 Consultants
7 offices worldwide
U.S. HQ in Boston
15 years experience
Using global best practices
to inform local decisions
Meister Consultants Group
chad.laurent@mc-group.com
(617) 209 -1986
Chad LaurentMeister Consultants Group
jayson.uppal@mc-group.com
(617) 209 -1990
Jayson Uppal
Stakeholders
Elected
Officials
Local
Constituents
Business &
IndustryRegional
Utilities
Economic Growth
Source: SEIA/GTM Research – 2009/2010/2011/2012 Year in Review Report
http://www.seia.org/research-resources/us-solar-market-insight 5
$0
$2,000,000,000
$4,000,000,000
$6,000,000,000
$8,000,000,000
$10,000,000,000
$12,000,000,000
$14,000,000,000
2006 2007 2008 2009 2010 2011 2012
Job Creation
Source: SEIA Estimates (2006-2009), The Solar Foundation’s National Solar Jobs Census 2010
(2010), The Solar Foundation’s National Solar Jobs Census 2012 (2011-2012). 6
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
2006 2007 2008 2009 2010 2011 2012 2013
Solar Job Growth in the US
SEIA
Estimates
The Solar
Foundation
Job Creation
Sources: Interstate Renewable Energy Council, The Solar Foundation, Meister Consultants Group 7
0
10,000
20,000
30,000
40,000
50,000
0 500 1000 1500 2000 2500 3000
Num
ber
of So
lar
Jobs
Cumulative Installed Capacity (MW)
Correlation of Market Size & Jobs in Each State
90%
Correlatio
n
Price Stability
Source: ISO New England, Inc. 8
0.00
20.00
40.00
60.00
80.00
100.00
120.00
140.00
160.00
180.00
Mar
-03
Jul-
03
No
v-0
3
Mar
-04
Jul-
04
No
v-0
4
Mar
-05
Jul-
05
No
v-0
5
Mar
-06
Jul-
06
No
v-0
6
Mar
-07
Jul-
07
No
v-0
7
Mar
-08
Jul-
08
No
v-0
8
Mar
-09
Jul-
09
No
v-0
9
Mar
-10
Jul-
10
No
v-1
0
Mar
-11
Jul-
11
No
v-1
1
Mar
-12
Jul-
12
No
v-1
2
Mar
-13
Jul-
13
No
v-1
3
$/M
Wh
Date
Historical Avg. Real-Time Wholesale Prices (Boston)
.
Solar homes sold
20% fasterand for
17% morethan the equivalent non-solar homes
in surveyed California subdivisions
Smart Investment for Homes
Source: http://www.nrel.gov/docs/fy07osti/38304-01.pdf 9
From NREL:
Smart Investment for Business
Source: Solar Energy Industries Association
0 20 40 60 80 100
Walmart
Costco
Kohl's
Apple
Ikea
Macy's
Johnson and Johnson
McGraw Hill
Staples
Campbell's Soup
U.S. Foods
Bed Bath and Beyond
Kaiser Permanente
Volkswagen
Walgreen's
Target
Safeway
FedEx
Intel
L'Oreal
General Motors
Toys 'R' Us
White Rose Foods
Dow Jones and Co
Solar Capacity (MW)
Top 20 Companies by Solar Capacity
445 megawatts
deployed as of
August 2013 –
enough to power
73,400 homes
Smart Investment for Gov’t
Source: Borrego Solar 11
Avoided Energy Purchases
Avoided T&D Line Losses
Avoided Capacity Purchases
Avoided T&D Investments
Fossil Fuel Price Impacts
Backup Power
Valuable to Utilities
12
Valuable to Utilities
Source: Renewable Energy World
2008
2012
Quantified Value
Source: Clean Power Research http://mseia.net/site/wp-content/uploads/2012/05/MSEIA-Final-
Benefits-of-Solar-Report-2012-11-01.pdf
LevelizedValue of Solar ($/MWh) in PA and NJ
Installed Capacity: Solar Ready II Markets
15
13 States + DC
2.9 GW
38% of US Cap.
44% of Population
Installed Capacity: Solar Ready II Markets
16
0
200
400
600
800
1000
1200
Inst
alled
Cap
acit
y (
MW
)
Cumulative Installed Capacity (2011 - 2012)
Cumulative Installed Capacity 2012
Cumulative Installed Capcaity 2011
Global Installed Capacity
Source: REN 21
Top 5 Countries Solar Operating Capacity (2012)
Germany
Italy
USA
China
Japan
Rest of World
Germany
32 %
USA
7.2%
Global Installed Capacity per Capita
Source: REN 21, World Bank, Interstate Renewable Energy Council
0
50
100
150
200
250
300
350
400
450
Watt
s p
er
Cap
ita
400 Watts
Per Person
23 Watts
Per Person0.67 Watts
Per Person
Myth: It’s not sunny enough where I live
Source: National Renewable Energy Laboratory 19
Regional Workshop Surveys
Q: What is the greatest barrier to solar adoption in your community?
Survey Results: Barriers
0 50 100 150 200 250 300 350
High Upfront Cost & Low ROI
Lack of Information & Education
Unfriendly Policy Environment & Lack of Incentives
Local Zoning & Permitting
Utility Support
Aesthetics & Historic Preservation
Lack of Support from HOAs
Reliability Concerns
Environmental Impact
Other
The Cost of Solar PV
Tracking the Sun VI: The Installed Cost of Photovoltaics in the US from 1998-2012 (LBNL), GTM 22
$0
$2
$4
$6
$8
$10
$12
$14
1998 2012
Co
st p
er W
att
US Average Installed Cost for Behind-the-Meter Residential PV
36% drop in price2010 - 2013
The Cost of Solar in the US
Source: Solar Electric Power Association
Co
st o
f El
ect
rici
ty
Time
Solar Price
Retail Price
Wholesale Price
Stage 1
Today
Stage 2 Stage 3
Subsidies and Support
Source: Management Information Services, Inc. October 2011. 60 Years of Energy Incentives: Analysis of
Federal Expenditures for Energy Development; SEIA, May 1, 2012. Federal Energy Incentives Report. 24
0 50 100 150 200 250 300 350 400
Solar
Nuclear
Coal
Natural Gas
Oil
Value of Subsidies and Support ($ billions)
Subsidies for Conventional and Solar Energy, 1950-2010
$104 Billion
$73 Billion
$17 Billion
$369 Billion
$121 Billion
The Cost of Solar in the US
Source: NREL (http://www.nrel.gov/docs/fy14osti/60412.pdf)
LBNL (http://emp.lbl.gov/sites/all/files/lbnl-6350e.pdf)(http://www1.eere.energy.gov/solar/pdfs/sunshot_webinar_20130226.pdf )
$-
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
US Solar Cost German Solar Cost
$ p
er
Watt
Comparison of US and German Solar Costs
Non-Hardware Cost
Total Installed Cost
The Cost of Solar in the US
Source: NREL (http://www.nrel.gov/docs/fy14osti/60412.pdf)
LBNL (http://emp.lbl.gov/sites/all/files/lbnl-6350e.pdf)(http://www1.eere.energy.gov/solar/pdfs/sunshot_webinar_20130226.pdf )
$-
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
US Solar Cost German Solar Cost
$ p
er
Watt
Comparison of US and German Solar Costs
Non-Hardware Cost
Hardware Cost
The Cost of Solar in the US
$-
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
US Solar Cost German Solar Cost
$ p
er
Watt
Comparison of US and German Solar Costs
Non-Hardware Cost
Hardware Cost
Source: NREL (http://www.nrel.gov/docs/fy14osti/60412.pdf)
LBNL (http://emp.lbl.gov/sites/all/files/lbnl-6350e.pdf)(http://www1.eere.energy.gov/solar/pdfs/sunshot_webinar_20130226.pdf )
$-
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
US Solar Cost German Solar Cost
$ p
er
Watt
Comparison of US and German Solar Costs
Column1
Non-Hardware Cost
Hardware Cost
The Cost of Solar in the US
Profits, Taxes, &
Overhead
Source: NREL (http://www.nrel.gov/docs/fy14osti/60412.pdf)
LBNL (http://emp.lbl.gov/sites/all/files/lbnl-6350e.pdf)(http://www1.eere.energy.gov/solar/pdfs/sunshot_webinar_20130226.pdf )
$-
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
US Solar Cost German Solar Cost
$ p
er
Watt
Comparison of US and German Solar Costs
Column1
Non-Hardware Cost
Hardware Cost
The Cost of Solar in the US
$0.00
$0.20
$0.40
$0.60
$0.80
$1.00
$1.20
$1.40
$1.60
$ p
er
Wat
t
Other Paperwork
Permitting & Inspection
Financing Costs
Customer Acquisition
Installation Labor
Solar Soft Costs
Source: NREL (http://www.nrel.gov/docs/fy14osti/60412.pdf)
LBNL (http://emp.lbl.gov/sites/all/files/lbnl-6350e.pdf)(http://www1.eere.energy.gov/solar/pdfs/sunshot_webinar_20130226.pdf )
Challenge: Installation Time
Photon Magazine
8 daysfrom inception to completion
Germany
Today
New York City’s
Goal 100 daysfrom inception to completion
0
2
4
6
8
10
12
14
16
18
US Germany
Ho
urs
Average Time to Permit a Solar Installation
Time to Installation
Source: NREL, LBNL
7.2x more man-hours
needed in the US
Permitting Costs
Source: NREL, LBNL
$-
$0.05
$0.10
$0.15
$0.20
$0.25
US Germany
Co
st p
er
Watt
Average Cost of Permitting in the US and Germany
21x the cost for
permitting in the
US
Consistency and Transparency
through
Standardized Processes
Germany’s Success
The Cost of Solar in the US
$-
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
$7.00
2010 2012 2014 2016 2018 2020
$/w
att
Change in Soft Costs and Hardware Costs Over Time
Soft Costs
Hardware Costs
$3.3
2
$3.3
2
$3.2
8
$1.9
0
No change in soft
costs between
2010 and 2012
Enable local governments to replicate
successful solar practices to reduce soft
costs and expand local adoption of solar
energy
Program Goal
Solar Ready Roadmap
36
PlanningZoning Code Improvements
Enable Solar Access
Building Code Improvements
ProcessPermitting Process
ImprovementsPermit Fees
Prequalify Installers
Financing & Solar
Adoption
Distribute Cost Survey to Installers
Engage Local Lenders
Enact a Solarize Program
Step 1 Step 2 Step 3
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