best social media practices: facebook, twitter, g+ and pinterest
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Webinar: Best Social Media Practices: Facebook, Twitter, G+ and Pinterest
September 13, 2012
Hosted by: Katie LanceSocial Media Director, Inman News
@katielance
Sponsored by:
#BestSM
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#BestSM
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This webinar:
• Interview with Listings to LeadsBest practices to:• Engage your audience • Build community • Generate leads and create
business • Stay in touch with clients - past,
present and future• Q/A
#BestSM
Listings-to-Leads
25+ Point Property Marketing,
Lead Generation & SEO Platform for every listing!
800-788-8508 Free Trial at http://www.listingstoleads.com/inman
Best Practices & Problems:Marketing Your Listings
Listings do not generate leads
No overall organization/checklist
800-788-8508 Free Trial at http://www.listingstoleads.com/inman
The Listings-to-Leads Virtual Tour: Generate Leads
The 25+ Point Property Marketing, Lead Generation and SEO Checklist!
800-788-8508 Free Trial at http://www.listingstoleads.com/inman
800-788-8508 Free Trial at http://www.listingstoleads.com
L2L Tools send people to Your Lead Generation Points!
L2L Tools send people to Your Lead Generation Points!
800-788-8508 Free Trial at http://www.listingstoleads.com/inman
http://www.listingstoleads.com/inman/
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• Grammar is important!• Short and sweet• Punchy• Fun• Ask yourself, “What would get ME to
comment/like/share this?”
1. Are you making the MOST of EVERY Facebook post?
Are you being consistent? Can you post one status update to Facebook once a day?
#BestSM
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What happens AFTER you post?
Are you promoting your post, photo or video on Twitter?
Did you know… every post on Facebook has a unique link? Share that link on Twitter!
Are you checking back to respond to comments? Don’t post & run!
#BestSM
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Where do you get great images for your Facebook page? How about Pinterest?
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The true secret sauce to Facebook… is the action that takes place OFF your wall.
Focus 5: Every day focus on liking, commenting or sharing 5 things your friends post(s)
Cut through the noise. Create a LIST of potential and/or past clients
The true secret sauce…#BestSM
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#BestSM
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#BestSM
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Personal profile: Is your About tab updated? Do you link to your FB business page? Website, phone and email listed? Privacy settings – what is public?
Business page: About tab updated? Cover photo Utilize the schedule post feature Experiment with Facebook ads to increase likes
Little things make a difference#BestSM
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Know the rules of the road
It’s ok to tweet publicly to someone using the @ sign. Not sure about it being public? Send a DM
When you start a tweet with someone’s name – the only people who see it are the people that follow you and them!
#BestSM
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Know the rules of the road
If someone tweets you – respond! No tweet left behind!
Tweet more about others than yourself!
Don’t over think it
Be consistent
#BestSM
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The 15 minutes a day system
Every AM – before you open your email:• 1 minute: respond to tweets and DM’s• 1 minute: scan your home feed and retweet 1 tweet• 7 minutes: Open up 3 news sites you read & trust and find 3-4 articles to
tweet out. Schedule them in HootSuite to “drip out” later in the day and next day.
Lunch: • 1 minute: respond to tweets and DM’s• 1 minute: scan your home feed and retweet 1 tweetEnd of day: • 1 minute: respond to tweets and DM’s• 1 minute: scan your home feed and retweet 1 tweet• 2 minutes: Follow 10 new people
#BestSM
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#realestate#NYCRE#ICNY#agentRB#SF
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Keep it short & sweet!
#BestSM
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#BestSM
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• Link your brand website to your bio• Search engines are indexing Pinterest• Avoid pinning overly self-promotional photos/links
#BestSM
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#BestSM
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#BestSM
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#BestSM
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#BestSM
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#BestSM
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#BestSM
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#BestSM
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#BestSM
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#BestSM
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#BestSM
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Cheat Sheet
#BestSM
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Cheat Sheet
#BestSM
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Q/A - Contact me
Katie LanceFacebook.com/InmanNext@InmanNext or @KatieLance
http://www.listingstoleads.com/inman/
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