best social media practices: facebook, twitter, g+ and pinterest

Webinar: Best Social Media Practices: Facebook, Twitter, G+ and Pinterest

September 13, 2012

Hosted by: Katie LanceSocial Media Director, Inman News

@katielance

Sponsored by:

#BestSM

04/11/2023 @2012 Inman News — All Rights Reserved 2

#BestSM


This webinar:

• Interview with Listings to LeadsBest practices to:• Engage your audience • Build community • Generate leads and create

business • Stay in touch with clients - past,

present and future• Q/A

#BestSM

Listings-to-Leads

25+ Point Property Marketing,

Lead Generation & SEO Platform for every listing!

800-788-8508 Free Trial at http://www.listingstoleads.com/inman

Best Practices & Problems:Marketing Your Listings

Listings do not generate leads

No overall organization/checklist


The Listings-to-Leads Virtual Tour: Generate Leads

The 25+ Point Property Marketing, Lead Generation and SEO Checklist!


800-788-8508 Free Trial at http://www.listingstoleads.com

L2L Tools send people to Your Lead Generation Points!

L2L Tools send people to Your Lead Generation Points!


http://www.listingstoleads.com/inman/


• Grammar is important!• Short and sweet• Punchy• Fun• Ask yourself, “What would get ME to

comment/like/share this?”

1. Are you making the MOST of EVERY Facebook post?

Are you being consistent? Can you post one status update to Facebook once a day?

#BestSM


What happens AFTER you post?

Are you promoting your post, photo or video on Twitter?

Did you know… every post on Facebook has a unique link? Share that link on Twitter!

Are you checking back to respond to comments? Don’t post & run!

#BestSM


Where do you get great images for your Facebook page? How about Pinterest?


The true secret sauce to Facebook… is the action that takes place OFF your wall.

Focus 5: Every day focus on liking, commenting or sharing 5 things your friends post(s)

Cut through the noise. Create a LIST of potential and/or past clients

The true secret sauce…#BestSM


#BestSM


Personal profile: Is your About tab updated? Do you link to your FB business page? Website, phone and email listed? Privacy settings – what is public?

Business page: About tab updated? Cover photo Utilize the schedule post feature Experiment with Facebook ads to increase likes

Little things make a difference#BestSM


Know the rules of the road

It’s ok to tweet publicly to someone using the @ sign. Not sure about it being public? Send a DM

When you start a tweet with someone’s name – the only people who see it are the people that follow you and them!

#BestSM


Know the rules of the road

If someone tweets you – respond! No tweet left behind!

Tweet more about others than yourself!

Don’t over think it

Be consistent

#BestSM


The 15 minutes a day system

Every AM – before you open your email:• 1 minute: respond to tweets and DM’s• 1 minute: scan your home feed and retweet 1 tweet• 7 minutes: Open up 3 news sites you read & trust and find 3-4 articles to

tweet out. Schedule them in HootSuite to “drip out” later in the day and next day.

Lunch: • 1 minute: respond to tweets and DM’s• 1 minute: scan your home feed and retweet 1 tweetEnd of day: • 1 minute: respond to tweets and DM’s• 1 minute: scan your home feed and retweet 1 tweet• 2 minutes: Follow 10 new people

#BestSM


#realestate#NYCRE#ICNY#agentRB#SF


Keep it short & sweet!

#BestSM


#BestSM


• Link your brand website to your bio• Search engines are indexing Pinterest• Avoid pinning overly self-promotional photos/links

#BestSM


#BestSM


Cheat Sheet

#BestSM


Q/A - Contact me

Katie LanceFacebook.com/InmanNext@InmanNext or @KatieLance

http://www.listingstoleads.com/inman/

best social media practices: facebook, twitter, g+ and pinterest

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