best use of direct marketing door to door / one to one
Post on 11-Jan-2016
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Best use of Direct Marketing
Door to Door / One to One
SAY NO TO PLASTIC Campaign
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The need to focus on Direct marketing in Rural India stemmed from our far reaching distribution network
10000 + 10000 + advisorsadvisors
PARTNERS
82 Co-op Bank
15 Broker
1 Bancassurance
Insurance doesn’t open doors but Social Causes do
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Social cause – Environment is getting increasingly
polluted and it is up to man to PROTECT nature.
So let’s talk PROTECTION
PROTECTION
of environment
PROTECTION
of environment
PROTECTION
of LIFE
PROTECTION
of LIFE
We went Door to Door marketing the cause and us
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1,00,000+ households
60000+people
4% conversion
11.08cr business
28per lead
24Times ROI
ACTIVITY METRICS
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Thank you
for
SAYING NO TO PLASTIC
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