beyond post & pray: 5 steps to writing effective job posts

Beyond Post and Pray:

5 Steps to Effective Job Descriptions Start at 10.00 GMT / 11.00 CET

Your presenter

Learn how to:

Write job descriptions that get applicants

Catch the eye of passive talent

Level the recruiting playing field

Choose between Job Posts & Job Slots

Leverage analytics to optimize your job

Tip #1 – Research first, write later

Start with the end in mind

Run a search to research your ideal candidate

– What keywords are in their summaries?

– What skills and endorsements do they list?

– What types of companies have they worked at?

– What did they study in school?

iE Tech, Infomatrix

Amy Miller Acme Tech

Additional Research

1. What is your EVP (Employee Value Proposition)

2. Check some of our extra insights about Talent Pools:

Some extra insights

http://www.slideshare.net/linkedin-talent-solutions/tagged/Talent%20Pools%20Analysis/5

Tip #2 – Nailing the perfect job title

Save creativity for the job description,

not the title

Tip #3 – The power of a conversational tone

Word choice matters

Tip #4 – Showcase what the candidate can do in the role

Highlight the position’s impact

Tip #5 – Experiment with new formats

A picture speaks a thousand words

Job Posts and Job Slots

Sponsor your job

Mobile

After the writing is over, go the extra mile

Follow up with Profile Matches

Broadcast your job

Keep growing your Employer Brand

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Use your other channels

Facebook: tell in short sentences:

• Jobtitle

• What kind of job it is

• Who should apply

• Where the job is located

And embed link to jobpost on LinkedIn

Twitter: tell in 140 characters things like:

• A fun slogan

• A ‘cry for help’ from a colleague

• Post from the jobleavers’ perspective

Embed link to jobpost on LinkedIn

Test, measure and do what works

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Q & A