beyond the big three: social recruiting today #ilshrm 2013

SOCIAL MEDIA

THE NEXT GENERATION OF Social Media Tools

My name is Maren Hogan.

You can find me on the internet

@marenhogan

If you want to chat after, we totally can.

…social recruiting has been done to death…

HR Pros have nailed the Big 3 of social media

Facebook

LinkedIn Twitter but…  

…going beyond the big three is the next step.

Some of us were dragged

into the social media world

screaming and

kicking.

It has become apparent that

social media in recruiting is

effective, inexpensive, and

… fun?

EXPANDING your company’s reach via

these newer social networks is the next step.

THINK BIG or

smaller, whichever way you look at it. You’re expanding your reach through smaller outlets.

Wikipedia +

Facebook (twist)

+ LinkedIn (q&a forums)

QUORA

Quora enables you

to take a DEEPER

look into potential

candidates

Quora will highlight competitive intelligence, dialogue, and a reflective experience.

OVERWHELMING

In the beginning, Quora can be a bit

This is a POWERHOUSE

of data that at first may take some time to

navigate. BUT  …  

sign on, follow those on your Twitter, LinkedIn, & Facebook pages. refine your search and browse by specific topics.

SHOW TELL AN

D DRIBBBLE =

F O R D E S I G N E R S S All

types of designers use

this site to flaunt their

work, process, and projects.

It is meant to showcase work

and generate leads for designers.

This is a niche site meant specifically

for the professional

networking of designers and their

counterpart sourcers.

GITHUB

ALL THINGS CODE

Sites like these enable recruiters to save time and resources by giving them quick and easy to access samplings of candidates’ work,

whether they’re passive or not.

FourSquare Followers are able to see your location check-ins with comments, tips and pictures.

This is a great way to interact with

candidates on a more personal

level.

Instagram It provides unique

filters and easy

sharing ability of pictures.

Like other networks

you follow and are followed

back.

of American companies use social media for

recruiting:

89%

of those companies report that they’ve

hired through social media in

the past year.

64%

A lot of folks pointed out that there are tools that make searching these sites a lot easier.

Aggregators

PINTEREST

Where the $$$ is

MEET UP a tool for recruiters looking to snag top talent very quickly.

How is this used in HR?

But here’s the dirty little secret

about all of these tools, aggregators, groups and

technologies:

They probably won’t ALL work for you.

The technology and the demographics have changed the game. Any given communications channel may be

exactly right or exactly wrong for your

recruiting efforts.”

“ ”

HR E

xam

iner

John

Sum

ser

There are always GROWING PAINS

If you haven’t put any thought into how you are going to use it or who you are looking for…

KEEP IN MIND

it will very (embarrassingly) fail.  

Paying close attention to:

•  the type of people you want +"•  sort of recruiting environment in

which you find yourself +"•  the business for which you are

being an ambassador ="

Knowing about sites like this &

establishing a presence is key.

Become a part of what they are doing, interact, comment, and follow. There are endless possibilities.

Engage Your Community

AWAY SHY DON’T from the fun

and exciting world of

recruiting in social media

simply because you’re stuck in

your old-school ways.

Sources •  http://theundercoverrecruiter.com/foursquare-

for-recruitment/!•  http://www.ere.net/2012/05/14/recruiting-on-

pinterest-instagram-and-dribbble-to-build-your-innovation-brand/!

•  http://www.sourcecon.com/news/2013/06/28/a-second-look-beyond-the-big-3/!

•  http://www.ere.net/2013/06/06/social-media-recruiting-beyond-facebook-twitter-and-linkedin/!

•  http://www.slideshare.net/VivekReddy4/how-to-recruit-using-github-quora-dribbble-more!

Thanks J

•  maren@redbranchmedia.com!•  402.577.0760!•  @marenhogan!•  www.linkedin.com/in/marenhogan!