beyond the business card: networking in a digital age

Here’s the plan.

Introduct ions Soc ia lnomics Evo lut ion of soc ia l med ia What do peop le want? Cr it ica l quest ions SOCIAL – a breakdown Which networks are for me? A word about et iquette

What’s up?

@MusesFled

@jessiet09

Socialnomics

Evolution of Social Media

What do people want from online experiences?

•  Everything •  All the time •  With options •  Easy & immediate

Critical Questions

1.  What do I want to share? 2.  Who do I want to share it with? 3.  Why should they care? 4.  What information do they want from me? 5.  How do they “take” their information? 6.  What do I want them to do?

SOCIAL

eek out your audience.

bserve their conversation.

reate your action plan.

mplement your action plan.

nalyze reach & effectiveness.

earn from your mistakes & success.

Seek out your audience.

Observe their conversation.

Create your action plan.

Implement your action plan.

Analyze reach & effectiveness.

Learn from your mistakes & successes.

Your Networking Toolbox

Facebook

All eyes on you… •  Be consistent & be human.

•  Being transparent vs. being naked.

•  Remember who’s out there.

Twitter

Develop your influence. •  Don’t be a robot. Find your voice.

•  Follow your interests.

•  Quality of followers, not quantity.

LinkedIn

Shake (virtual) hands. •  Extension of your resume.

•  Establish your expertise.

•  Always follow-up.

Check out the check-ins

•  Location: it’s everywhere.

•  Align with places your audience goes.

Social Media Etiquette

Q & A