big data: big deal or big brother?

Big Data: Big Deal or Big Brother?

John D. Johnson, Global Security Strategist

AgendaWhat is Big Data?

How can it benefit:Companies?Consumers?Society?

Data Models and Predictive Analytics

Being responsible stewards of Big Data in the Enterprise, throughout the data life cycle

http://bit.ly/D9Sa

Lots of disparate data sources with mixed structure

Requires lots of storage, computing capacity and fast/reliable connectivity

Aggregate data sets can be mined for business value

These data sets are complex and require experts

Big Data should be a part of your business strategy

iPhone Growth Outpaces Humanity

SummaryLarge, Complex and Dynamic

Structured and Unstructured

Application, Transaction, Sensor& Human Data Types

Real-Time and Historical

Processed to add valueData mining for what you know you want to know

Uncovering hidden trends and patterns may fuel innovation and provide competitive advantage

Volume, Velocity, Variety & Value

© Gartner, 2012

http://www.hortonworks.com

http://www.datasciencecentral.com

http://www.wipro.com

http://www.biztechmagazine.com

http://www.wipro.com

Source: http://fcw.com/microsites/2012/download-big-data/01-leveraging-big-data-government-applications.aspx

http://www.wipro.com

http://zettaforce.wordpress.com/2011/01/31/big-data-2011-preview/

Business Value

ExamplesBusiness:

Healthcare, Agriculture, Transportation, Logistics, Manufacturing, Banking,

Consumer:Health, Communication, Travel, Retail, Family

SocietyPublic Safety, Secure Critical Infrastructure, Address Inequities, Better Governance

Information AssuranceEvidence-based Risk Management, Anomaly Detection, Better Ability to Anticipate/Detect/React

Global Corporations

They have a lot of data

They operate in a lot of jurisdictions and are subject to different laws, cultures and trade restrictions

Encryption isn’t global and the type of encryption may vary

Lots of people may have access to data

Develop a data-centric approach to protecting the most important so it doesn’t end up in the cloud or on someone’s iPhone

Agronomic Data

©2012 John Deere

©2012 John Deere

Farm Forward

Consumer DataPersonal health monitoring

Social Media

Retail

Finance

Mobile

Cloud

Monitoring & managing home security and Grid 2.0

The Human Face of Big Data

Source: ABC News/Yahoo!

Benefiting SocietyDisease control and eradication

Transportation

Big science

Predicting the weather, natural disasters, climate change

Combat hunger, provide clean water

Evidence-based economic and social models

Reducing the threat of terrorism

Big Brother?

Source: CBS, Person of Interest (2012)

ModelsThe value extracted from data depends on:

Taxonomy

Ability to keep up with data in real-time

Ability to maintain integrity as data is reduced and processed

Ability of models to improve with feedback(it’s called evidence-based science!)

http://modussoftware.com

Big Data Framework

Source: RSA Conference 2013, DSP-F41, B.Williams, J.Rader

Data StewardshipDisclose data use policy

Brand protection & reputation

Legal & regulatory requirementseDiscovery

Privacy

Disclosure laws

Data security (if security professionals don’t step up and offer solutions, ill-fitting regulatory rules will be applied)

Cultural sensitivity

Managing data ethicallyHow it is used

Who has access to it

Sharing it with third-parties

Risk & Value of Data

Protect data throughout its life cycle

Consider the value to the organization, competition

Consider the cost if data is lost

Information reaches a peak value and eventually becomes a liability

Utilize legal and security controls to protect data

Privacy Considerations

Source: http://www.deere.com

Customer Data Privacy

http://searchSecurity.techtarget.com/magazineFeature/0,296894,sid14_gci1321706,00.html

Questions

Dr. John D. Johnson, CISSPJohn Deere, Global Security Strategist

JohnsonJohnD@JohnDeere.com

http://www.johndjohnson.com

http://www.linkedin.com/in/nullsession/

Links

John Deere Electronic Solutions, http://youtu.be/Ym23k1YOYNk

John Deere, Farm Forward, http://youtu.be/jEh5-zZ9jUg

How “Big Data” Can Predict Your Divorce, ABC News, http://youtu.be/DS310JMdu2s

Telematics, Introducing the Connected Car, http://youtu.be/KWxUgwHrJPE

TomTom's CEO Harold Goddijn on Data Privacy, http://youtu.be/Zc_cGepf1qg

EMC, The Power of Trust, http://youtu.be/vBXIDNi-WSQ

EMC, Art Coviello, Jr., Big Data, http://media.rsaconference.com/rsaconference/2013/us/webcasts/keynotes/webcast_player.html?cast=1-1&543211

Explaining Big Data, http://youtu.be/7D1CQ_LOizA