big data & the travel industry glasgow plus 2014
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BIG DATA & THE TRAVEL INDUSTRY
Glasgow PLUs 2014
DEFINING BIG DATA
Glasgow PLUs 2014 2
Source: IBM - Big data and analytics in travel and transportation - 2014
3
4
• Has to solve a business problem
• Requires multi-step analysis
• Has an element of prediction
• The nerve center of a company, but a human must be in control
• Fake serendipity & spontaneity
MOVING TOWARDS A DEFINITION
Glasgow PLUs 2014
Big Data for the Travel
Industry
Big Data for the Travel
Industry
PRIVACY & SECURITY?
Glasgow PLUs 2014 7
• Data security in general is a big risk, but big data doesn’t make this much worse
• Companies must have good data security practices
• Focus – collecting everything is dangerous
• Customers don’t know who has their data; they may reject personalization efforts
OTHER PITFALLS
Glasgow PLUs 2014 8
• Shortage of qualified workforce (analysts, developers, statisticians, etc.)
• Garbage In / Garbage Out
• Forgetting the fundamentals
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