biscuit industry

PRESENTATIO

N ON BISCUIT INDUSTRY

PRESENTATION BY: MUDASSIR

MRUTHYUNJAYA H. S.

OVERVIEW OF THE BISCUIT INDUSTRY

Indian Biscuit Industry is the largest among all the food

industries and it has a turn over of around Rs.3000 crores.

India is known to be the second largest manufacturer of

biscuits, the first being USA.

Biscuit industry in India the organized sector produces

around 60% and the remain 40% produced by unorganized

sector.

HISTORY OF THE INDUSTRY

According to

tradition, biscuits first

appeared in 10,000

years ago in China,

where dry rice pies with

fruits were made.

During world war 1st

and 2nd.

IN INDIA

FEDERATION OF BISCUIT MANUFACTIRE OF

INDIA (FBMI)

FBMI, Established in 1950. It is the premier forum

of the organized segment of the biscuit industry in

India and it consisting of small scale, medium and large

biscuit manufacturers located in all zones and all States

of the country. It is serving with the prime objective of

protecting and promoting the interests and

development of the Biscuit industry.

Biscuit Manufacturing Process

Employment opportunities The Biscuit industry employs almost 3.5 lakh people

directly and 30 lakh people indirectly.

Britannia brand is now available in nearly 1.8

million outlets.

Britannia claims that it has a superior distribution

clout with its presence which is nearly 3.3 million

outlets.

Parle, the seasoned player itself, says it is available

in 1.5 million outlets.

Biscuit manufacturing places in India

TWO SECTORS OF BISCUIT INDUSTRY IN INDIA

ORGANISED SECTOR

• FEDERATION OF BISCUIT MANUFACTIRE OF INDIA (FBMI), BRITANNIA ,PARLE,ITC , ETC..

UNORGANISED SECTOR

• BEKARY MANUFACTURES (i.e. LOCAL SMALL INDUSTRIES AND BEKRIES..

 Market Share - Sector wiseORGANISED SECTOR

UNORGANISED SECTOR

70% 30%

Market share Population wiseURBAN RURAL

75%-85% 55%-65%

Market share - Region wise: Market share of the industry inIndia as per region

ZONE CONTRIBUTIONIN %

NORTH ZONE 25%

WEST ZONE 23%

EAST ZONE 28%

SOUTH ZONE 24%

Market Share – product wiseMarie and Glucose

50%

sweet, crackers , cream ,milk

50%

Major players in biscuit industry are as below…

Britannia

Parle

Sunfeast

Others

Horlicks

Bisk farm

Oreo

Britannia Industries Ltd

Established in 1892

Founder :  Gupta brothers mainly Nalin Chandra Gupta

Place : Kolkata

Britannia product “Tiger” cream biscuit holds a 38%

market share in the biscuit industry in India.

Key Products Tiger : Good Day, Bourbon, 50-50, Treat, ,

Marie Gold, Nutri Choice, Little Hearts

Parle Products Pvt. Ltd

Founded in 1929 It was owned by the Chauhan family 

Place: Vile Parle in Mumbai

The company has 7 manufacturing units of its own

and 51 manufacturing units on contract.

Key Products : Parle - G , Hide and Seek ,Krackjack ,Hide & Seek

Milano, Digestive Marie ,Monaco ,Parle Marie, Milk Shakti ,Parle 20-20

Cookies, Golden arcs .

Sunfeast

Name :  Imperial Tobacco Company  Predecessor: Henry Overton willsEstablished in 1910Entered in biscuit market in July 2003 Products : Sunfeast Milky Magic ,Sunfeast Marie Light ,Sunfeast Golden Bakery ,Sunfeast Dark Fantasy ,Sunfeast Dream Cream , Sunfeast sweet 'n salt ,Sunfeast Nice ,Sunfeast Special 

OTHER BISCUITS

Current position Parle Products is strong in both cookies

and cream biscuits,

Britannia leads in cookies and

ITC in cream biscuits

GROWTH OF THE INDUSTRY

The Federation of Biscuit Manufacturers of India (FBMI) has confirmed a bright future of India Biscuits Industry.

According to FBMI, a steady growth of 15 percent per annum in the next 10 years will be achieved by the biscuit industry of India.

Besides, the export of biscuits will also surpass the target and hit the global market successfully

TRENDS

The Indian biscuit market is currently 1.1 million tonnes per

annum at Rs 50 billion. About 90% of Indians buy and eat

biscuits

The largest consumers of biscuits are the states of Maharashtra,

West Bengal, Andhra Pradesh, Karnataka, and Uttar Pradesh.

Biscuit are predominantly consumed by people from the lower

strata of society, particularly children in both rural and urban

areas with an average monthly income of Rs. 750.00. 

BiscuitGanesha India’s first crowd-sourced Ganesha Made with Parle-G

Thank you