blogging boot camp: search engine optimization

Blogging Boot CampDriving traffic, playing by the web rules

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Recap: Photography Session

Main takeaways

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We live in an image-centric era

News, politics and sports content benefits most from photographs

Essential for being share-worthy

Photos matter in online comms!

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Aim for P.I.E. images

Powerful

Informative

Engaging

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Rule of thirds is great for…

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Rule of thirds is great for…

Visually pleasing photographs!

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DO tap before you take (focus)

DON’T use zoom DO use the human

tripod (elbows in) and two hands to stabilize yourself

DO look for soft light

Keeping your iPhone smart about pictures

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Photos on The Root Word

Dimensions Pretty please…

650 px wide 300 px high 72 ppi resolution

Let us know where your pictures are from (crediting info)

Suggest an image to accompany the post if you don’t have an original

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Promoting your blog

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Remember: “Content [quality] is king”

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3 ways to promote your post

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3 ways to promote your post

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3 ways to promote your post

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Search-friendly content

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What is SEO?

http://www.youtube.com/watch?v=hF515-0Tduk

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Freshness matters to Googlebots The sooner you get content out there, the

more likely other web authors are to link to your story

We like to have people learn information about us from us, rather than other sites

Timeliness of content

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Titles: the Ace card of SEO

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Keywords in copy

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Remember: “Content [quality] is king”

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Fair use

• Recommend that you summarize, quote, discuss and/or link to the original article

• Ask before you repost-make sure others ask before they repost your content