blogging boot camp: search engine optimization
DESCRIPTION
Tips on driving traffic to your blog post. We'll also touch on issues of fair use.TRANSCRIPT
Blogging Boot CampDriving traffic, playing by the web rules
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Recap: Photography Session
Main takeaways
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We live in an image-centric era
News, politics and sports content benefits most from photographs
Essential for being share-worthy
Photos matter in online comms!
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Aim for P.I.E. images
Powerful
Informative
Engaging
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Rule of thirds is great for…
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Rule of thirds is great for…
Visually pleasing photographs!
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DO tap before you take (focus)
DON’T use zoom DO use the human
tripod (elbows in) and two hands to stabilize yourself
DO look for soft light
Keeping your iPhone smart about pictures
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Photos on The Root Word
Dimensions Pretty please…
650 px wide 300 px high 72 ppi resolution
Let us know where your pictures are from (crediting info)
Suggest an image to accompany the post if you don’t have an original
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Promoting your blog
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Remember: “Content [quality] is king”
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3 ways to promote your post
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3 ways to promote your post
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3 ways to promote your post
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Search-friendly content
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What is SEO?
http://www.youtube.com/watch?v=hF515-0Tduk
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Freshness matters to Googlebots The sooner you get content out there, the
more likely other web authors are to link to your story
We like to have people learn information about us from us, rather than other sites
Timeliness of content
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Titles: the Ace card of SEO
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Keywords in copy
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Remember: “Content [quality] is king”
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Fair use
• Recommend that you summarize, quote, discuss and/or link to the original article
• Ask before you repost-make sure others ask before they repost your content