social media boot camp series module 3 blogging, video and linkedin
TRANSCRIPT
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Social Media Boot Camp SeriesModule 3
Blogging, Video and LinkedInWith Shane Gibson
@shanegibson
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Part 1 - Blogging•How a blog will give you an advantage
over competitors that don’t blog•12 key characteristics of a great blog•What to blog about•Video blogging and YouTube•How to build traffic and subscribers•How to launch a professional blog
quickly and cost-efficiently
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LinkedIn•How to build a media-rich LinkedIn
profile that builds credibility and sells for you
•How to prospect and make connections using LinkedIn
•LinkedIn tips on saving time while keeping engaged
•Setting up a business page•Tools and Tips for increasing your
contact base
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Islands
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Ecosystem
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What to blog about?
•Frequently Asked Questions (List 20)
•New product launches and features (cool factor, fun, innovative, news)
•Events on-site or in the community•Your take on local news•Your take on auto news
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What to blog about?
•Video (Yours and Others)•Twitter stream on a topic•Guest bloggers (experts, influencers,
key staff)• Interviews via email, video, skype etc.•Seasonal Tips: Top 10 – Winter, Travel,
Back to School, Safety, Performance, Trade-ins
•Transcribe Audio/Video
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✘Marketing materials and brochure ware✘Endless event announcements with no added value
✘Cut and paste corporate announcements and press releases
✘Product and service pitches✘No comments or heavy moderation✘Not a personal voice
Corporate Blogging Errors
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Launch a blog!- Domain Registration: Hostmonster.com or Godaddy.com- Hosting and Wordpress Software: Hostmonster.com- Theme and design?- Socialized! Themes- Custom Themes- DIY or Free
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Video•Can be faster to produce than text•Humanizes the message•Easy to distribute and repurpose•Additional SEO benefits•Smartphones make it mobile and instant•Increases conversions•Increases visitor stays
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SEO•Search Engine Optimization•Title Tags•URL aka Slug•Content Density•Internal and External Links•Velocity of posting
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Building reader base•Post content links (and partial posts)
on social networks•Have an email subscription option•Notify customers and existing
newsletter subscribers – use newsletter as a digest
•Reciprocal guest blogging•Link from all other networks•Put it in print
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ResourcesTraining site: http://socializedacademy.com/fordtrainingskmb Social Media Podcast: http://closingbigger.net Socialized: http://socialized.me