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TRANSCRIPT
WEBINARSALES ENGINEConsistent Leads and Sales Every Week with Webinars
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Help My Clients Generate New Leads and
Win Customers Using Facebook Ads
MARLON MARESCIA
12 years as a Sales and Marketing Manager
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Tried it all…Google Ads
SEO Twitter
LinkedIn Facebook
Content Marketing Marketing automation
Blogging Cold Email
Email Marketing Video Marketing
Instagram Outbound Marketing
Live Events
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THE PROBLEM WITH INTERNET MARKETING
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FACT: You’ve been set up to failenzango
Too many tactics
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Get rich quick mentality
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Back to Basics
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Execution beats tacticsenzango
The Five Ones
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WEBINARS
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FACEBOOK ADS
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Who does not know what a webinar is?
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WHY WEBINARS?
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Establishing Authorityenzango
Lead Generation
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Sales
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THE PROMISE
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Build a Pipeline…
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It works, so you don’t have to…
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Leads & clients, every week…
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Who Should Use Webinars?
✓Business Coaches ✓ Consultants ✓ Financial Planners ✓ IT Companies ✓ Accountants ✓ Training Companies ✓Health Services ✓ Software ✓ Any complex service
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Who has run a webinar before?
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PROBLEMS WEBINARS SOLVE
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Scalable Sales Process
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Optimised Sales Pitch
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Create a Predictable Sales Machine
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WHAT CAN YOU SELL ON A WEBINAR?
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Product or Service
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Appointment
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Course
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Live Event
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HOW TO PROMOTE YOUR WEBINAR
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How To Promote Your Webinar
✓ Email List ✓ Social Media ✓Website ✓ Partnerships
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Facebook Ads
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Facebook Funnel
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Prospect Targeting
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Custom Audience: Email List
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Lookalike Audience
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✓Email List ✓Page Likes ✓Website Visitors ✓Video Views ✓LTV
Custom Audience: Website Visitors
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Custom Audience: Video Views
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MISTAKES WHEN PRESENTING YOUR
WEBINARenzango
MISTAKE 1NO OPENING HOOK
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MISTAKE 2TEACHING TOO MUCH
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MISTAKE 3NO MINDSET SHIFT
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MISTAKE 5RESISTIBLE OFFERS
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MISTAKE 6NO STICK STRATEGY
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MISTAKE 7AWKWARD TRANSITION
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MISTAKE 8STOPPING AT THE END
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WEBINAR TECH
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Webinar Jam
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Webinar Jam
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Facebook Funnel
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