blogging - paul fabretti
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gabba.create conversation.
Blogs:The beating heart of your social media strategy
Thursday, 6 May 2010
who do we work for?we sleep in compost...
Diana Memorial Find, Todd White/Coca Cola
Thursday, 6 May 2010
chaosthere’s just too many services
Thursday, 6 May 2010
it’s all a bit chaoticbut some sense is emerging
Thursday, 6 May 2010
adoption is maturingchannel usage blurs
Thursday, 6 May 2010
adoption is maturingchannel usage blurs
Thursday, 6 May 2010
adoption is maturingchannel usage blurs
Thursday, 6 May 2010
adoption is maturingchannel usage blurs
Thursday, 6 May 2010
adoption is maturingchannel usage blurs
Thursday, 6 May 2010
so what does it look likewhere your blog post may go...
AWD Blog Post
Distribution• Comments• Sharing• Retweets• Digg• Facebook
Tags: AWD, agency workers directive, parasol
Tags: AWD, agency workers directive, parasol
DeliciousTags: AWD, workers
Tags: agency working rules
Tags: employment rules
AWD Twitter Account
Public RT of article
Linkedin Profile
• Group• Poll• Status update• Questions• Presentations• Blog Post
AWD Presentation
DIGG, Stumbleupon
Forums
Public Blog Posts
Thursday, 6 May 2010
“A collection of tools and services that allow people to share and distribute opinions, experiences and information through digital media”
social mediait’s about people
Thursday, 6 May 2010
where to start with your strategyhave a rigid process that is flexible...
Thursday, 6 May 2010
listening.being a good listener will get you further than being a good talker
Thursday, 6 May 2010
Engagement = Marriage (normally).How can you get intimate in 140 characters?
Thursday, 6 May 2010
listening.being a good listener will get you further than being a good talker
Thursday, 6 May 2010
do twitteroh hang on, i’ve only got 140 cha
Thursday, 6 May 2010
do Facebookoh, hang on, I can only do what they allow me to
Thursday, 6 May 2010
do you tube....dudevideo is the future...
Thursday, 6 May 2010
Measurement & Analyticsblogs can fully integrate google analytics
Hard Metrics vs. Soft Metrics• Visits• Page Views• Bounce Rate• Time on Site• % new visits
• Comments• Post/Comment ratio• Reach• RT• Sentiment
Thursday, 6 May 2010
Measurement & Analyticswhat can other channels provide?
vs.
• Social Graph• Demographics• “Likes”
• Followers• Re-tweets• Favourited tweets• Mentions• @replies
Blogs• Full Analytics• Bookmarking
vs.
You Tube• Views• Engagements• Demographic• Discovery
Thursday, 6 May 2010
so why blogs...in a nutshellor the “you can miss all the other slides out slide”
1.SEO - create relevant, timely and contextual content for readers AND search engines1.Frequency2.Tags/Keywords3.Sub-domain4.Links5.Multimedia
2.Direct - there’s no PR fluff or advertising in the way3.Aggregates - all your social channels4.Brand Building - they provide a much more effective way to develop a relationship with customer5.Competitive Differentiation - in many cases, your competitor will NOT be doing it, even now6.Relational Marketing - continual, open dialogue engenders trust7.Exploit Niches - publishing relevant content is often quicker and easier than posting News via a CMS8.Reputation Management - using the tools of the detractors allows a timely response to happen9.Low cost - blogs are NOT expensive to build/design
Thursday, 6 May 2010
but...it’s not all plain sailing...what else do you need to think about?
Thursday, 6 May 2010
but...it’s not all plain sailing...what else do you need to think about?
Thursday, 6 May 2010
Channel type - Recruitment, Customer Service, Thought-Leadership/Innovation, Sales
but...it’s not all plain sailing...what else do you need to think about?
Thursday, 6 May 2010
Channel type - Recruitment, Customer Service, Thought-Leadership/Innovation, Sales
Tone of voice - Formal, friendly, colloquial?
but...it’s not all plain sailing...what else do you need to think about?
Thursday, 6 May 2010
Channel type - Recruitment, Customer Service, Thought-Leadership/Innovation, Sales
Tone of voice - Formal, friendly, colloquial?
Content entry and SEO - Tag number and naming, linking, images, keyword density, post length
but...it’s not all plain sailing...what else do you need to think about?
Thursday, 6 May 2010
Channel type - Recruitment, Customer Service, Thought-Leadership/Innovation, Sales
Tone of voice - Formal, friendly, colloquial?
Content entry and SEO - Tag number and naming, linking, images, keyword density, post length
Channel management (a) - Define structure: Administrators, authors, contributors, content approval process
but...it’s not all plain sailing...what else do you need to think about?
Thursday, 6 May 2010
but...it’s not all plain sailing...what else do you need to think about?
Thursday, 6 May 2010
Channel management (b) - How often, when, who, coordination with other channels
but...it’s not all plain sailing...what else do you need to think about?
Thursday, 6 May 2010
Channel management (b) - How often, when, who, coordination with other channels
Moderation - Who and how are you going to manage any conversations?
but...it’s not all plain sailing...what else do you need to think about?
Thursday, 6 May 2010
Channel management (b) - How often, when, who, coordination with other channels
Moderation - Who and how are you going to manage any conversations?
Legal - Lay solid foundations for a safe social environment. Let everyone know where they stand.
but...it’s not all plain sailing...what else do you need to think about?
Thursday, 6 May 2010
Channel management (b) - How often, when, who, coordination with other channels
Moderation - Who and how are you going to manage any conversations?
Legal - Lay solid foundations for a safe social environment. Let everyone know where they stand.
Channel Promotion - How are you going to engage with influencers and who is going to do it?
but...it’s not all plain sailing...what else do you need to think about?
Thursday, 6 May 2010
hearing and listening are very differentso is writing and engaging
Thursday, 6 May 2010
so, if blogging seems like a good idea......what should we ask ourselves?
Thursday, 6 May 2010
the connected consumerhas 5 new traits of note.
Thursday, 6 May 2010
Connects & Is connected
the connected consumerhas 5 new traits of note.
Thursday, 6 May 2010
Connects & Is connected
Collaborates
the connected consumerhas 5 new traits of note.
Thursday, 6 May 2010
Connects & Is connected
Collaborates
All-consuming
the connected consumerhas 5 new traits of note.
Thursday, 6 May 2010
Connects & Is connected
Collaborates
All-consuming
Shares
the connected consumerhas 5 new traits of note.
Thursday, 6 May 2010
Connects & Is connected
Collaborates
All-consuming
Shares
Creates
the connected consumerhas 5 new traits of note.
Thursday, 6 May 2010
connecting.with others who share the same opinions, belief and values.
Thursday, 6 May 2010
What common values and interests do we share with our customers?
connecting.with others who share the same opinions, belief and values.
Thursday, 6 May 2010
What common values and interests do we share with our customers?
How can we connect with them?
connecting.with others who share the same opinions, belief and values.
Thursday, 6 May 2010
What common values and interests do we share with our customers?
How can we connect with them?
Where are those people already?
connecting.with others who share the same opinions, belief and values.
Thursday, 6 May 2010
What common values and interests do we share with our customers?
How can we connect with them?
Where are those people already?
How can we connect customers to each other?
connecting.with others who share the same opinions, belief and values.
Thursday, 6 May 2010
collaborating.people are working together to make things happen.
Thursday, 6 May 2010
Is it appropriate for us to collaborate with customers?
collaborating.people are working together to make things happen.
Thursday, 6 May 2010
Is it appropriate for us to collaborate with customers?
If so, how and in a meaningful way?
collaborating.people are working together to make things happen.
Thursday, 6 May 2010
Is it appropriate for us to collaborate with customers?
If so, how and in a meaningful way?
How can we help customers collaborate with each other?
collaborating.people are working together to make things happen.
Thursday, 6 May 2010
consuming.people are consuming more content in many new ways.
Thursday, 6 May 2010
What formats are they consuming, where and what are they doing with it?
consuming.people are consuming more content in many new ways.
Thursday, 6 May 2010
What formats are they consuming, where and what are they doing with it?
How can we connect stakeholders to each other?
consuming.people are consuming more content in many new ways.
Thursday, 6 May 2010
What formats are they consuming, where and what are they doing with it?
How can we connect stakeholders to each other?
consuming.people are consuming more content in many new ways.
What can we create that provides a multi-platform experience?
Thursday, 6 May 2010
sharing.people are sharing what matters to them with their friends.
Thursday, 6 May 2010
What can we share about ourselves that will make our clients more informed / interested?
sharing.people are sharing what matters to them with their friends.
Thursday, 6 May 2010
What can we share about ourselves that will make our clients more informed / interested?
How can we help others share our relevant content more easily?
sharing.people are sharing what matters to them with their friends.
Thursday, 6 May 2010
What can we share about ourselves that will make our clients more informed / interested?
How can we help others share our relevant content more easily?
sharing.people are sharing what matters to them with their friends.
How can we be the people to help them share?
Thursday, 6 May 2010
creation.new tools make it easy for everyone to create content.
Thursday, 6 May 2010
What are the most popular forms of expression our customers use?
creation.new tools make it easy for everyone to create content.
Thursday, 6 May 2010
What are the most popular forms of expression our customers use?
What material can we provide our customer to help them be creative with our brand?
creation.new tools make it easy for everyone to create content.
Thursday, 6 May 2010
so, how are others using blogs...how could YOU use a blog?
Thursday, 6 May 2010
branding & commercelet the public see the “real” people behind the name
Thursday, 6 May 2010
branding & commercelet the public see the “real” people behind the name
Thursday, 6 May 2010
branding & commercelet the public see the “real” people behind the name
Thursday, 6 May 2010
brandingcentre of your brand universe
Thursday, 6 May 2010
brandingcentre of your brand universe
Thursday, 6 May 2010
brandingcentre of your brand universe
Thursday, 6 May 2010
brandingcentre of your brand universe
Thursday, 6 May 2010
brandingopening up the business
Thursday, 6 May 2010
brandingopening up the business
Thursday, 6 May 2010
brandingopening up the business
Thursday, 6 May 2010
building communitymaking customers feel involved
Thursday, 6 May 2010
building communitymaking customers feel involved
Thursday, 6 May 2010
building communitymaking customers feel involved
Thursday, 6 May 2010
building communitymaking customers feel involved
Thursday, 6 May 2010
thought leadership.show you know your stuff
Thursday, 6 May 2010
conferencesbringing events to life, showing the value
Thursday, 6 May 2010
conferencesshowing what has gone before
Thursday, 6 May 2010
outreachinfluencing the influencers
Thursday, 6 May 2010
campaign huba basecamp for campaign-based activities
Thursday, 6 May 2010
campaign huba basecamp for campaign-based activities
Thursday, 6 May 2010
campaign huba basecamp for campaign-based activities
Thursday, 6 May 2010
campaign huba basecamp for campaign-based activities
Thursday, 6 May 2010
campaign huba basecamp for campaign-based activities
Thursday, 6 May 2010
e-commercetying current affairs up with product
Thursday, 6 May 2010
crisis managementfor when 140 words REALLY isn’t enough
Thursday, 6 May 2010
CSRwhen no amount of words is enough...
Thursday, 6 May 2010
So...in an even smaller nutshellwhy blogs...
1. Search-friendly2. Direct3. Engender trust
Thursday, 6 May 2010
thanks for staying with it......that’s the end...but remember...
Thursday, 6 May 2010
gabba.create conversation.
Paul Fabretti@paulfabretti@letsgabba
p.fabretti@letsgabba.com
Thursday, 6 May 2010
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