blogwell philadelphia social media case study: sungard, presented by leah patterson

1CONFIDENTIAL – FOR INTERNAL USE ONLY

Lessons in B2B Community Building November 9, 2010

Leah PattersonSunGardWeb marketing manager

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We’re on Twitter, now what?

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Opportunity Awaits

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Company as Community

Yammer Employee Community

~10, 000 members, 550 groups

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Where are we today?

• LinkedIn Groups• Alumni Group: SunGardeans• Product Groups: The Cliq• Participation in Open Groups

• SunGard Sponsored Customer Communities

• Alternative Investments Investran User community

• Initiatives under foot to launch using SFDC Ideas & Answers

• SunGard Higher Ed: The Commons

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Lesson 1: Clearly define your goals from the start

Internal Community Goals for SunGard:• Breakdown silos constructed by geography and business line• Give all employees a voice • Provide management with a birds eye view into the organization and trending topics

External Community Questions to Answer:• What are we looking to learn from community participants?• What will participants gain from being involved?• What ideas/strategies can we crowdsource within our community? • How will the community affect the bottom line?

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Lesson 2: Create formal guidelines to provide structure

• Social Media Guidelines

• Moderator Guidelines

• Community Terms of Use

• User Expectations

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Lesson 3: Get Involved

Questions November 9, 2010

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e-mail: leah.patterson@sungard.com phone: 484-582-5406

twitter: @leahpatterson

12CONFIDENTIAL – FOR INTERNAL USE ONLY