blue peter - the vinspired awards

Blue Peter

Remi DaniRemi DaniCarissa MattCharlotte Marie

Becky EakinsBecky EakinsEmma Oyetey

Ai f th iAims of the session• Launch and promotion of the

vinspired awards.vinspired awards.

• Navigating the vinspiredawards on line: Getting started.g

I t d i th i i d• Introducing the vinspiredNational Awards 2009

Launch and promotion Launch and promotion of the scheme

B kBeckyMatt

vinspired awards

• Recognition & reward for volunteering achievements

• Launched by James Caan – February 2009

• vfifty, vimpact, national awardsvfifty, vimpact, national awards

Marketing activities

• Campaign live across May & June 20092009:– Creation of posters and leaflets issued to

the network & 600 universities/FE institutions the network & 600 universities/FE institutions – E-mails to databases of volunteers issued

to 252,000 young peopleO li b d ti i j b it lik – Online banner advertising on job sites like milkround.com – 5 mill impressions

– Creation of charity pastiche along lines of Creation of charity pastiche along lines of “we are the world” -235,000 views secured to date

Th D t tiThe Demonstration

• V20 members

MattMattDani

CarissaCarissaRemi

Ch l ttCharlotteMarie

S fSo far• vfifty

50 hours50 hoursReflection on impact & skills

• vimpactpPlanningFurther 100 hoursReflection on impact & skillsTelling othersg

DDemo

• Logging activities and recording hourshours

• Recording the impact their volunteering has hadvolunteering has had

• Recording skills they have used / developeddeveloped

• How to upload piece of reference materialreference material

• How to apply for vfifty

The vInspired National d 2009Awards 2009

Russell Recommendation Russell Recommendation Number 5

• ‘To celebrate the achievements of young volunteers, v should facilitate ,an annual youth volunteering award ceremony to recognise award ceremony to recognise and reward young people for th i t ib ti t UK their contributions to UK society’

AiAims

• To recognise and value the contribution and achievements of 16-25 year old volunteers.achievements of 16 25 year old volunteers.

• Engage key stakeholders (including corporate partners third sector government corporate partners, third sector, government and media) to demonstrate the positive impact of volunteering on skills, employability and communities across Englandand communities across England

• Demonstrate that volunteering is exciting and has tangible benefits for young peoplehas tangible benefits for young people

Th LThe Logo

iRemi

U f l lUnsuccessful logos

Fi l lFinal logo

Th C t iThe Categories

Dani iClarissa

Categories:g

The eco award for the environment

The energy award for outstanding 

The genius award for innovation and 

The unite award for team activity g

contribution creativityy

The legend award  The inspired award  The transform award The shout award for outstanding leadership

for the most inspirational volunteer

for exceptional communityimpact

for campaigning

The fresh award for the best new volunteer

The bridge award for community cohesion

Th l b tiThe celebration

Charlotte

Slide will includeinclude CAD drawings of eventevent, available tomorrow

M k tiMarketing

Becky

National Awards Marketing milestonesNational Awards Marketing milestonesBIG PLEA! We need your stories to showcase award winners‐ they could appear in lights in a press/radio or outdoor campaign! Send them to awardsmarketing@vinspired com

Nominations

Nominations close

Seeding campaign of

to awardsmarketing@vinspired.com

open

Outdoor/cinema ads showcasing nominees

YAT tool kit

Inform network /partners

Seeding campaign of   nominees videos

Regional case studies of nomineesMaterials for distribution to 16‐25’s at festivals

YAT tool kit       developed  by v20

Radio campaign to tell

Event

Radio campaign to drive nominations on Global sts

Radio campaign to tell stories of nominees

Online advertising

June July Aug Sept Oct Nov

PR to promote nominations 

June July Aug p

Phase 1: Generate nominations Phase 1: Generate nominationsgggPhase 2: Create buzz and excitement around the event

Th N i ti PThe Nominations Process

DaniiClarissa

Th k f tiThanks for your time

• Any questions?y q

“Wearethev’s”Wearethev s- making of

• Making of wearethev’s to be gembedded here….