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BMW GROUP AG

Overview of the Company

• Established in 1916.• BMW is headquartered in Munich, Bavaria,

Germany. • The BMW Group is subdivided into the

Automotive, Motorcycles and Financial Services.• Operations across 140 countries.• Euro Stoxx 50 stock market index.

(Source : Annual Report, 2014)

Growth Potential

• Market leadership in luxury sedan category• Expansion of production facilities in key

growth markets (China & India)• More than 2 million vehicles sold for the first

time.• Focus on improving efficiency of current

range of vehicles.• Development of hybrid cars.

What’s BMW doing?

manufacturer of automobiles and motorcycles

Financial Services

• BMW• MINI COOPER• ROLLS ROYCE• BMW MOTORRAD

WHERE COULD BMW AG IMPROVE?

BRAND MANAGEMENT

STRATEGIC PARTNERSHIP WITH OTHER AUTOMOBILE

COMPANY

DIVERSIFY

Competitive Advantage

• Cutting Edge Technology based on R&D capabilities

• Customized Brand Experience for the Customers

• Revolutionary Product Designs• High Performance Corporate Culture.

Results in Differentiation

• (Source: Noealt, 2014)

BMW’s Efforts in Sustainability

• In 2014 the BMW Group was able to maintain its position as one of the most sustainable premium manufacturer in the automotive industry in the Dow Jones Sustainability Indices (DJSI)

• Sustainable corporate management• Product responsibility• Group-wide environmental protection• Supplier management• Employees• Corporate Citizenship

(Source: BMW group, 2014)

BMW’s Efforts in Innovation

• Intelligently designed lightweight construction.• BMW Group is currently the only automotive

manufacturer with the required know-how to utilize CFRP on a large-scale production basis

• The BMW Group won as many as eight prizes at last year’s “Red Dot Award for Product Design”.

• In the most recent competition for the prestigious “International Engine of the Year Award”, the BMW Group was awarded prizes in two different categories.

• Development of Electric Cars

BMW’s Efforts in Globalization

• Expansion in production Plants at:– Brazil– Mexico– Increasing production in growth markets

of China.

Key Financial Data

BMW Share Price (2011-2015)

Team Recommendation

• WRITE AFTER TEAM DISCUSSION TOMMOROW

Reasons For Recommendation

• WRITE AFTER TEAM DISCUSSION TOMMOROW

References

Bmwgroup.com, (2015). KEY FACTS AND FIGURES Corporate Sustainability [online] Available at: http://www.bmwgroup.com/com/en/_common/_pdf/facts.pdf [Accessed 14 Nov. 2015].

Bmwgroup Annual Report, (2015). Annual Report 2014[online] Available at: http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/investor_relations/corporate_events/hauptversammlung/2015/_pdf/12507_GB_2014_en_Finanzbericht_Online.pdf [Accessed 14 Nov. 2015].

Noealt., (2015). Strengths & Competitive Advantage Sources-The BMW Group. [online] Available at: http://www.noealt.net/apps/photos/photo?photoid=40252366 [Accessed 14 Nov. 2015].