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BMW Technology Office, Palo AltoDLR/AS05/17/05
Innovation at the BMW Group.The Technology Office Palo Alto.
Dr.-Ing. J. StillaHead of Technology Office Palo AltoBMW Group
1. Ehemaligen-Treffen, DLR / AS 17. Juni, 2005
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 2
Dr.-Ing. Joachim Stilla.Stationen bis heute.
1991 Diplom Maschinenbau / TU Braunschweig
91- 96 DLR / Institut fuer Entwurfsaerodynamik, BraunschweigJungwissenschaftlerLaminar/Turbulente Transition im Ueber-/Hyperschall
1996 Promotion zum Dr.-Ing / TH Karlsruhe
96 – 99 BMW Rolls-Royce GmbH, DahlewitzEntwicklungs-/ProjektingenieurAerodynamik Triebwerksgondel, Sekundaerluftsystem
99 – 02 BMW Group, MuenchenGruppenleiterCAx-Methoden, Augmented/Virtual Reality
02 - heute BMW Group, Palo Alto / USALeiter Technology Office Palo Alto
BMW History.BMW Technology Office, Palo AltoDLR/AS05/17/05Page 3
1929 The first Car
1923 The first Motorcycle
1916 Aircraft Engines
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 4
BMW Group Today.2004 - Another Sales Record.
Vehicles sold 1,208,732 +9.4%BMW 1,023,583 +10.3%
MINI 184,357 +4.5%
Rolls-Royce 792 +164%
Revenue 44,335 Million Euro + 6.8%
Workforce 105,972 +1,6%
Innovation Culture.BMW 3 Series Sports Wagon.
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 5
Parallel to the structured process non-official projects have been successfully completed.
Innovation Management Process.A Systematic but Flexible Approach.
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 6
Global technology scouting
Trend analysis
Coverage of external and internal invention sources
Innovation ResearchInnovation Research
Innovation Portfolio Management
InnovationTransfer
Innovation fields Innovation concepts
Innovationcouncils
Evaluation and selection
Resourceallocation
Monitoring and reporting
Annual process
Definition of vehicle USPs
Identification of innovations ready for series development
Placement in vehicle projects
Innovation Management Process.Innovation Research.
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 7
Innovation ResearchInnovation Research
Innovation PortfolioManagement
InnovationTransfer
Innovation fields Innovation concepts
Innovationcouncils
Evaluation and selection
Resourceallocation
Monitoring and reporting
Annual process
Definition of vehicle USPs
Identification of innovations ready for series development
Buy-in of vehicle projects
Global technology scouting
Trend analysis
Coverage of external and internal invention sources
Innovation Management.Global Teamwork for Creating the Best Ideas.
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 8
BMW Group Designworks / USA
Engineering and Emission Test Center
BMW Group Technology Office Palo Alto
BMW Motoren GmbHSteyr
BMW Group Car ITBMW Group Research andInnovation Centre (FIZ)BMW MBMW MotorradBMW MotorsportBMW Group Research & TechnologyBMW Group / Germany / Munich
BMW Group Technology Office Tokyo
Technology Network / Scouting: USA, Europa, Japan
CIT - BMW Group Innovation on the West Coast. An Affiliation of Three BMW Group Partners.
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 9
Eureka
Sacramento
SAN FRANCISCO
LOS ANGELES
SAN JOSE
SAN DIEGO
Santa Barbara
Bakersfield
Eureka
Sacramento
SAN FRANCISCO
LOS ANGELES
SAN JOSE
SAN DIEGO
Santa Barbara
Bakersfield
BMW Technology Office Palo AltoTechnology Scouting and Prototyping555 Hamilton Avenue, Suite 300, Palo Alto, CA 94301
BMW Engineering and Emission Test CenterVehicle and System Evaluation5900 Arcturus Avenue, Oxnard, CA 93033
DesignworksUSACreativity and Design2201 Corporate Center Drive,Newbury Park, CA 91320
BMW Technology Office, Palo AltoDLR/AS05/17/05
Technology Office Palo Alto.An Overview.
555 Hamilton Avenue Suite 300 / Palo Alto / CA 94301
BMW Group Research and Technology.Locations.
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 11
Munich, FIZ
Munich, Hanauer Straße 46
Liaison Office Tokyo
Liaison Office SC
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 12
Technology Office Palo Alto.Organization.
• opened Nov 98
• legal affiliationBMW of North America, LLCa subsidiary of the BMW (US) Holding Corp.
• functional affiliationBMW Research and Technology GmbH / Municha subsidiary of the BMW GroupHead of Office reports to President of BMW Research and Technology
• intercultural team of about 20 people
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 13
Technology Office Palo Alto.What is unique?
• location– proximity to thousands of high-tech companies and creative design firms– proximity to unique universities and research institutions– easy access to networking and high-tech events– proximity to BMW Engineering Center in Oxnard and DesignWorks USA
• benefits external corporate image– perception of engineering presence in an important market– visibility to press
• culture: business and engineering culture, way of life– access to unique business culture– engineering culture is focused on innovation– way of life: early-adopters, diverse, tech-savvy, etc.
• people– team members from diverse high-tech backgrounds– silicon valley’s culture attracts the right kind of people
to the Technology Office
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 14
Technology Office Palo Alto.Mission Statement & Tasks.
We explore, evaluate and transfer cutting edge technologies primarily from non-automotive US industries to our partners within the BMW Group.
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 15
Technology Office Palo Alto.Key Success Factors.
Network
CommunicationPeople
&
Skills
Process
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 16
Technology Office Palo Alto.Key Success Factors.
Network
Com -munication
People
&
Skills
Process
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 17
Technology Office Palo Alto.Between the Worlds.
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 18
Technology Office Palo Alto.Between the Worlds.
LocalsExpatriates
Technology Office Palo Alto.Partner Network.
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 19
Start-UpsAcellent, Symyx, …
Palo AltoTech-Office
Established Automotives
US OEMs, Delphi, …
BMW-qualified Suppliers
VC companies
BMW Group FIZ Munich
Forschung&Technik GmbHBMW of North America
Engineering Center OxnardDesignworksUSA, …Established
Non-AutomotivesApple, Intel, SUN, Boeing, IDEO …
Elite UniversitiesStanford, UC Berkeley, …
Research LabsSRI, JPL, Livermore, …
Focus
No focus / Room for Improvement
Not adressed
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 20
Technology Office Palo Alto.Core Topics.
• Advanced Electronic Devices• User Interface & Enabling Technologies• Communications• Consumer Electronics & Entertainment• Sensing Technologies• Energy Management Systems• Advanced Materials• Production Technologies
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 21
Technology Office Palo Alto.Communications (Vehicle Safety).
I need to slow down!
I’m braking(x,y,v,…)
I need to slow down!
curve speed 30 km/h
Technology: Vehicle-to-vehicle and vehicle-to-infrastructure communication using DSRC (802.11p) technology
Application: Vehicle safety enhancement, e.g. cooperative intersection collision avoidance, local danger warning etc.
Technology Office Palo Alto.Consumer Electronics & Entertainment.
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 22
• Interface between Apple iPod MP3 player and BMW vehicles
• Prototyped in Technology Office Palo Alto
• Allows control of iPod playback from steering wheel and radio head unit
• Currently available in the US as after sales product
Technology Office Palo Alto.Advanced Materials.
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 23
Nano-Materials• Particles, surface structures, layer thickness
on nanometer scale
• innovative, new properties:non-reflectivedirt-repellanthigh-strengthreduced frictionenhanced form stabilityenhanced scratch and wear resistance…
NanocompositesNano-particle enhanced
plastics
non-reflectivecoating
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 24
Ausbildung von Nachwuchskraeften.Empfehlungen.
Vertieftes Fachwissen aufbauen
Anforderungen der Industrie im Blick behalten
Firmenkultur beobachten (z.B. Airbus)
Netzwerkaufbau (Kontakte in Industrie und Forschung)
Fachgebiet/Abteilung nach 3 Jahren wechseln?
BMW Group.Passion for Innovation.
BMW Technology Office, Palo AltoDLR/AS05/17/05Page 25
Thank you for your attention!
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