boost your content with a diy approach to photography · director of marketing jami peters...

Boost Your Content with a DIY Approach to Photography

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Introduction

Phil Quindara

Director of Marketing

Jami Peters

Marketing Administrative Assistant

Photography Evolution

I’ve been a photography enthusiast since the 1980’s

Photography Evolution

Today’s photography technology is powerful and easy to use,

marketing teams need to take advantage of this!

Agenda

1. Why DIY Photography?

2. Camera Equipment Cost

3. Photoshoot Tips

4. Post-Production

Why DIY Photography?

Four photos were shot with our in-house equipment….guess which ones

Interiors

Exterior

Culture Photos

FIELD TRIPS

LEARN

GET WHAT YOU WANT

FLEXIBILITYSENSE OF ACCOMPLISHMENT

GET MORE PHOTOS

COST SAVINGS

immediate

TAKE CONTROL OF YOUR PROJECTS

NEWSWORTHY

Why Should You Do It Yourself?

How many projects do you photograph every year?

Poll

A) 0-5 Projects

B) 5-10 Projects

C) 10-20 Projects

D) 20+ Projects

How much in your budget is allocated to photos / video?

Poll

A) I don’t have a budget

B) Less than $10,000

C) $10,000 - $25,000

D) $25,000 +

In-House or Professional?

In-HousePhotoshoot

Published Work

Magazine QualityAward Submissions

Wall-sized graphics

Dawn/Dusk ExteriorsInterior/Exterior w/ people

Project Sheets/ Website

ProjectDocumentation

Resume Headshots

Corporate Culture

Basic Interior/Exterior Photos

Social Media/News Stories

Interior/Exterior complex shotsPeople photos

Level 1 Level 2 Level 3

ProfessionalPhotoshoot

Progress Photos

Level 4 Level 5

2. Camera Equipment

How Much To Spend?

$2,500The more the better…but consider this a bare-bones minimum.

* Camera Equipment only, doesn’t include Adobe CC software (Lightroom, Photoshop & Premiere Pro)

DSLR Cameras

Canon 90D w/ 18-135 mm lens

$1,349Nikon 7500 w/ 18-140 mm lens

$1,197

Why DSLR? Interchangeable lenses!

DLSR High-End Cameras

Canon 5D Mark IV w/ 24-70 mm lens

$3,249Canon EOS R w/ 24-105 mm lens

$2,699

If your budget allows, consider a “full-frame” camera or the new range of mirrorless cameras. Great cameras, but very expensive!

Equipment Needed

Manfrotto MT190XPro4 Tripod

$174

Manfrotto XPRO 3-Way Tripod Head

$119

Do not skimp on this item, a solid well built tri-pod is essential to getting good architectural photos

Equipment Needed

Canon EF 50mm f/1.8 Lens

$125

Canon EF-S 10-18mm f4.5-5.6 Lens

$279

Headshots/People Photos Interiors/Exteriors

Equipment Needed

Manfrotto Pro Light RedBee 310 Backpack

$150

Lexar 32GB Professional 2000x UHS-II SDXC Memory Card

$49

What about Lighting?

• You can still get great photos without using powered lighting

• Lighting adds bulk and complexity

• A Speedlite (flash) can be useful for portrait photos

How Much To Spend?

$2,424Actual Costs w/ tax

2. Photography basics

Before going on your first photoshoot, get plenty of practice with your camera

3 things you need to know

Bright Outdoors Low Light Indoors

“Av” or “Aperture Priority” For interior/exterior architecture photos Set it and forget it...Choose F8.0

Shoot in RAW format

Use the right lenses

Wide-angle lens10-18 mm

Exterior/Interior No Video

“Kit” lens18-135 mm

All-around use, focal lengthVideo

Portrait Lens50 mm (fixed length)

Bokeh!Fuzzy backgrounds

Wide-Angle Lens Example

Wide-Angle Lens Example

Where to place camera

Portrait Lens Example

Use your own office space as a photography training ground

3. Photoshoot Tips

Talk with your Project team

Schedule time your project team and client to discuss the photoshoot

Scout the project during construction to get a feel for the space

Have at least 2 people to help with staging photos and cleanup

Provide photo release forms if using models

Image sharpness is critical, worry about color and exposure in post-production

4. Post-production

Adobe Lightroom

Original RAW Photo

Adobe Photoshop

After Lightroom Color Editing

Adobe Premier Pro

After Photoshop Edits

Before & After

Before Photoshop Edits

After Photoshop Edits

Original RAW Photo

After Lightroom Color Editing

After Lightroom Vertical Alignment Transformation

Photo Transformation

Start taking some photos!

Questions?