boost your snooze, sleep country canada 2011 advertising thesis media plan
Post on 31-Mar-2016
215 Views
Preview:
DESCRIPTION
TRANSCRIPT
THE CAMPAIGN
YOUR
CAMPAIGN CYCLE
CAMPAIGN CYCLE
CAMPAIGN CYCLE
CAMPAIGN CYCLE
CAMPAIGN CYCLE
STEP 1: TEASER STAGE – EXPLODING LIGHT BULB
STEP 2: BOOZE YOUR SNOOZE, THE CHALLENGE
OUT-OF-HOME: POSTERS .........................................................
ONLINE ANIMATED BANNERS .................................................
WEBSITE TEASER .......................................................................
BOOZE YOUR SNOOZETM IDENTITY POSTER ..........................
p.4
p.10
p.12
p.13
p.18
p.19
p.20
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
E-MAIL INVITATION ...................................................................
DIRECT MAIL ..............................................................................
WEBSITE REGISTRATION AND CHALLENGE DETAILS ............
STEP 4 : THE BENEFITS
STEP 3: SLEEP COUNTRY CANADA
WEBSITE: INTRODUCTION ANIMATION ....................................
DAY/NIGHT VARIATION ...............................................................
WEBSITE FEATURES .....................................................................
STUDENT DEALS ..........................................................................
SMARTPHONE APPLICATION ......................................................
p.44
p.45
p.46
p.49
p.50
LOGO ADAPTATION ..................................................................
GUERILLA: DISTORTED GLASS .................................................
GUERILLA: FUNNY MIRRORS ....................................................
GUERILLA: INTERACTIVE TOUCH SCREEN ..............................
GUERILLA: RECHARGE STATIONS ............................................
PRINT: VISUAL DISTORTION ......................................................
PRINT: MENTAL SKILLS ..............................................................
OUT-OF-HOME: STORE LOCATOR ...........................................
TV SPOTS ....................................................................................
p24
p.25
p.28
p.31
p.32
p.34
p.35
p.38
p.40
STEP 1: TEASER STAGE – EXPLODING LIGHT BULB
OUT-OF-HOME: POSTERS
ONLINE ANIMATED BANNERS
WEBSITE TEASER
BOOZE YOUR SNOOZETM IDENTITY POSTER
p.4
p.10
p.12
p.13
•
•
•
•
PO
STER
SYOUR
YOUR IDEAS(WHEN YOU DON’T SLEEP)
THAT’S WHAT YOU DO TO
YOUR
INEVITABLE
SLUGGISHNESS AND FATIGUE ARE NOT
SLEEP TAKES CARE OF THAT.
(WHEN YOU’RE SLEEP DEPRIVED)GAME OVER
IT REALLY IS
YOUR
(WHEN YOU AIN’T SLEEPING ENOUGH)A FAILURE.
YOU FEEL LIKE
YOUR
POWER=NAPDISCONNECTO RECONNECT
REBOOT FOR GOOD
& T
AK
E
RECHARGECHARGE
4
EXPLODING LIGHT BULB POSTER SERIES
PO
STER
S
5
DISCONNECTO RECONNECT
YOUR
YOUR IDEAS(WHEN YOU DON’T SLEEP)
THAT’S WHAT YOU DO TO
YOUR
INEVITABLE
SLUGGISHNESS AND FATIGUE ARE NOT
SLEEP TAKES CARE OF THAT.
POWER=NAP
6
PO
STER
S
REBOOT FOR GOOD
(WHEN YOU’RE SLEEP DEPRIVED)GAME OVER
IT REALLY IS
YOUR
7
PO
STER
S
(WHEN YOU AIN’T SLEEPING ENOUGH)A FAILURE.
YOU FEEL LIKE
YOUR
& T
AK
E
RECHARGECHARGE
8
PO
STER
S
9
PO
STER
SThe campaign will launch with a series of teaser posters and online banners. To fully understand the message, you must read it twice at least. At first, the image of the exploding light bulb and headline conveys a negative connotation.
For example, the headline in the first poster shown above talks about ideas, creating a visual metaphor of ideas being destroyed. Viewers, being confused will opt for an explanation within the poster. Only then, they’ll be able to see the real message: That’s what you do to YOUR IDEAS when you don’t sleep.
10
Online banners will be animated with the same idea behind the posters. The only difference is that you must rollover your mouse to see the full message behind.
By clicking onto it will transfer you to the teaser website introducing: Booze your Snooze Challenge: Coming soon.
ON
LIN
E
YOUR IDEAS
ROLLOVER
ON
LIN
E
11
YOUR IDEASYOUR IDEAS
YOUR IDEAS
YOUR IDEAS
ROLLOVER
YOUR IDEAS
THAT'S WHAT HAPPENS TO
WHEN YOU DON'T SLEEP
EXAMPLE BANNER ANIMATION
12
WEB
SIT
E
NIGHT VERSION
DAY VERSION
YOUR
THE CHALLENGE
C O M I N G S O O N
YOUR
THE CHALLENGE
C O M I N G S O O N
To create a visual metaphor and make a stronger connection with sleep, the website will change color schemes and background according to the time of the day.
Simultaneously, “Boost your snooze: The Challenge, coming soon” posters will also be displayed to stir a sense of anticipation.
YOUR
C O M I N G S O O NTHE CHALLENGE
13
BOOST YOUR SNOOZE IDENTITY – DARK VERSION
PO
STER
S
YOUR
THE CHALLENGEC O M I N G S O O N
14
BOOST YOUR SNOOZE IDENTITY – LIGHT VERSION
PO
STER
S
STEP 2: BOOZE YOUR SNOOZE, THE CHALLENGE
E-MAIL INVITATION
DIRECT MAIL
WEBSITE REGISTRATION & DETAILS
p.18
p.19
p.20
•
•
•
EMAIL INVITATION
EM
AIL
INV
ITE
COUNTRYSLEEP
YOUR
THE CHALLENGE
The biggest problem nowadays: we are working more and sleeping less. As a result, we’re all grumpy, moody, less happy and performing below our capacity. Quality sleep is key to learning but many students are staying up late and sleeping very little. Study-ing in a post secondary institution is not easy at all and time is always lacking. Little sleep is better than no sleep and the quality you get of it wins over quantity indeed!
WHAT IS IT?
An interuniversity 5 day competition. Filled with skill games, board games and more. With food vendors, live performances, contests, prices and free giveaways.
HOW?
Register online at www.boostyoursnooze.ca and select your post-secondary institution to receive your complimentary ticket. (Tickets at entrance $8)
WHEN?
FROST WEEK: From September 5th -9th 2011.
WHERE?
CNE - CANADIAN NATIONAL EXHIBITION
WHAT DO YOU GET?
To spend an awesome time with your friends and meet new people while you relax, have fun and win amazing prices!
Major prizes for the TOP 5 winning institutions and participating students.
Organized and sponsored by
18
Looking to surprise and entertain audience. This direct mail piece will raise awareness about the “Booze your Snooze: Challenge” and overall campaign. It’s an invitation to register online DIR
EC
T M
AIL
BUT YOU MIGHT HAVE
IF YOU SLEPT ENOUGH
AFTER READING THE
THE SENTENCE. YOU SHOULD
BE AWARE THAT SOMETHING
IS NOT RIGHT BECAUSE THE
THE WORD "THE" HAS BEEN
REPEATED TWICE EVERYTIME.
A single night of sleep can more than double our ability to come up with
novel solutions to difficult problems
Give your attention span a boostJoin the interuniversity challenge!
YOUR
WWW.BOOSTYOURSNOOZE.CA
SLEEP COUNTRY
AFTER READING THE
THE SENTENCE. YOU SHOULD
BE AWARE THAT SOMETHING
IS NOT RIGHT BECAUSE THE
THE WORD "THE" HAS BEEN
REPEATED TWICE EVERYTIME.
AND I BET YOU
DIDN'T EVEN NOTICE.
BOOZE YOUR SNOOZE CHALLENGESurprise audience with an interesting trick and tie it together with the lack of sleep. This direct mail piece is looking to raise awareness about the “Booze your Snooze” Challenge and invite students to find out more online.
INVITATION IN ENVELOPE FRONT BACK
4”
3”
BUT YOU MIGHT HAVE
IF YOU SLEPT ENOUGH
AFTER READING THE
THE SENTENCE. YOU SHOULD
BE AWARE THAT SOMETHING
IS NOT RIGHT BECAUSE THE
THE WORD "THE" HAS BEEN
REPEATED TWICE EVERYTIME.
A single night of sleep can more than double our ability to come up with
novel solutions to difficult problems
Give your attention span a boostJoin the interuniversity challenge!
YOUR
WWW.BOOSTYOURSNOOZE.CA
SLEEP COUNTRY
AFTER READING THE
THE SENTENCE. YOU SHOULD
BE AWARE THAT SOMETHING
IS NOT RIGHT BECAUSE THE
THE WORD "THE" HAS BEEN
REPEATED TWICE EVERYTIME.
AND I BET YOU
DIDN'T EVEN NOTICE.
BOOZE YOUR SNOOZE CHALLENGESurprise audience with an interesting trick and tie it together with the lack of sleep. This direct mail piece is looking to raise awareness about the “Booze your Snooze” Challenge and invite students to find out more online.
INVITATION IN ENVELOPE FRONT BACK
4”
3”
19
Invitation: A rectangular envelope with a window.
Pull out information
FRONT BACK
DIRECT MAIL
WEBSITE: REGISTRATION AND CHALLENGE DETAILS
WEB
SIT
E
20
WHO ARE WE?
THE CHALLENGE
ABOUT YOU
| | |
MATTRESSES
REVIEWS CAREERS STORES CONTACT PRIVACY SLEEP COUNTRY 2011
SUNRISE 06:50 / SUNSET 19:15
WEDNESDAY JULY 20, 2011
COUNTRYSLEEP
LOCAL TIME 13:54:00s
DOWNLOADS
ABOUT
| | |
|
THE CAMPAIGN
ADS/VIDEOSABOUT THE CHALLENGE
SLEEP BETTER TIPS CONNECTFACTS| | |
YOUR
There’s no doubt that energy is essential for life. It fuels every single thing we do. We get energy from a variety of sources: water, food, oxygen and rest. The most important of all is surprisingly sleep. INSERT FACT. Without proper rest our body and mind wouldn’t be able to perform any of the actions above to get the energy it needs.
The biggest problem nowadays: we are working more and sleeping less. As a result, we’re all grumpy, moody, less happy and performing below our capacity. Quality sleep is key to learning but many students are staying up late and sleeping very little. Studying in a post second-ary institution is not easy at all and time is always lacking. Little sleep is better than no sleep. Quality wins over quantity indeed.
THE CHALLENGE
WHO ARE WE?
THE CHALLENGE
ABOUT YOU
| | |
|
| | |
MATTRESSES
REVIEWS CAREERS STORES CONTACT PRIVACY SLEEP COUNTRY 2011
PROFILE THE CAMPAIGN
SUNRISE 06:50 / SUNSET 19:15
WEDNESDAY JULY 20, 2011
ADS/VIDEOSTHE CHALLENGE
SLEEP BETTER TIPS CONNECTFACTS
COUNTRYSLEEP
LOCAL TIME 13:54:00s
| | |
DOWNLOADS
YOUR
COUNTDOWN REGISTRATION
THE GAMESPREPARATION PRIZES
ABOUT
CHALLENGE MENU
CHALLENGE DETAILS
WEB
SIT
E
21
WHO ARE WE?
THE CHALLENGE
ABOUT YOU
| | |
MATTRESSES
REVIEWS CAREERS STORES CONTACT PRIVACY SLEEP COUNTRY 2011
SUNRISE 06:50 / SUNSET 19:15
WEDNESDAY JULY 20, 2011
COUNTRYSLEEP
LOCAL TIME 13:54:00s
DOWNLOADS
ABOUT
| | |
|
THE CAMPAIGN
LOCATION:
THE CHALLENGE
ADS/VIDEOSABOUT THE CHALLENGE
SLEEP BETTER TIPS CONNECTFACTS| | |
YOUR
299 Bloor St. WestVARSITY CENTRE (U OF T)
DATES: STAGE 01: Frosh Week [ September 6-9 ]
STAGE 02: TBA
WHO ARE WE?
THE CHALLENGE
ABOUT YOU
| | |
MATTRESSES
REVIEWS CAREERS STORES CONTACT PRIVACY SLEEP COUNTRY 2011
SUNRISE 06:50 / SUNSET 19:15
WEDNESDAY JULY 20, 2011
COUNTRYSLEEP
LOCAL TIME 13:54:00s
DOWNLOADS
| | |
|
THE CAMPAIGN
GAME OF SKILLS
VIDEOGAMES
DICE GAMES
CARNIVAL GAMES
MIND SPORTS (BOARD & CARD GAMES)
PHYSICAL ENDURANCE
MEMORY
THE GAMES
ADS/VIDEOSABOUT THE CHALLENGE
SLEEP BETTER TIPS CONNECTFACTS| | |
YOUR
THE GAMES
LOCATION (BETWEEN U OF T VARSITY CENTRE OR CNE)
EXAMPLE OF GAMES
STEP 3: SLEEP COUNTRY CANADA
•
•
•
•
•
•
•
•
•
LOGO ADAPTATION
GUERILLA: DISTORTED GLASS
GUERILLA: FUNNY MIRRORS
GUERILLA: INTERACTIVE TOUCH SCREEN
GUERILLA: RECHARGE STATIONS
PRINT: VISUAL DISTORTION
PRINT: MENTAL SKILLS
OUT-OF-HOME: STORE LOCATOR
TV SPOTS
p.24
p.25
p.28
p.31
p.32
p.34
p.35
p.38
p.40
24
NEW LOGO
CURRENT LOGO
VARIATIONS
Looking to appeal to a younger crowd with a fresh and innovated personality. The brand’s traits, along with the Booze your snooze campaign, is optimistic with a carefree approach, it is modestly outspoken, bubbly and energetic.
COUNTRYSLEEP
COUNTRYSLEEP
COUNTRYSLEEP
LO
GO
GU
ER
ILLA
Created by putting mylar film on top of existing
glass surfaces. Copy reading “Visual impairment
is a side effect of sleep deprivation. Booze your
snooze, Sleep Country”. Examples are shown
inside the TTC subway.
25
GLASS DISTORTION GUERILLA
26
TRANSIT SHELTER
PUBLIC SPACE– BLOOR MANULIFE CENTRE
GU
ER
ILLA
GU
ER
ILLA
“Visual Impairment is a side effect of sleep deprivation. Avoid Accidents, increase alertness”Booze your snooze, Sleep Country
GLASS DISTORTIONSA transparent mylar distortion film will be applied on glasses throughout Toronto. Placed in high circulated student areas. Such as TTC bus shelters, shopping centres, waiting areas and foodcourts. The idea is to show a side effect of sleep deprivation.
“Visual impairment is a side effect of sleep deprivation. Avoid accidents, increase alertness. Booze your snooze, Sleep Country.”
A transparent mylar distortion film will be applied on glasses throughout Toronto. Placed in high circulated student areas. Such as TTC bus shelters, shopping centres, waiting areas and food courts. The idea is based on how one’s performance is affected by insufficient sleep.
GLASS DISTORTION
27
FUNNY MIRRORS
28
GU
ER
ILLA
GU
ER
ILLA
FUNNY MIRRORS
“OBJECTS IN MIRROR ARE MORE DISTORTED THAN THEY APPEAR”Visual impairment is a side effect of sleep deprivation. Be alert.
Booze your snooze. Sleep Country
29
GU
ER
ILLA
Relying on more visual distortion tactics, mirror distortions technique is done using swipe guerilla –posting text on top of existing funny mirrors. Installation pieces of funny mirrors containing the same message will also be placed in public areas: subway stations, Dundas Square, food courts and washrooms.
30
FUNNY MIRRORS
A camera will display what’s in front of the screen with distorted effect. People who walk by will be able to see themselves reflected in a funny way. Instructions hint you to touch the screen. Once you do you’ll be able to register with your email to receive discounts and coupons from Sleep Country. G
UER
ILLA
INTERACTIVE TOUCH SCREEN
31
GU
ER
ILLA
AND TAKE CHARGERECHARGE
COUNTRYSLEEP
We all know the importance of keeping our phones charged in order for it to function properly and fulfill our daily needs. There’s nothing worse than running out of battery when you need it the most and having to wait until you get back home to charge it. A courtesy of Sleep Country Canada, we’re here to offer you a free, quick way to charge up your phone and other electronics. Just as the same way our mattresses charge you up eith the energy you need to kick start your days.
Because sleep gives you energy and energy is performance.Enjoy!
For more information go to www.boostyoursnooze.ca
TIME LEFT
GUERILLA [ PERFORMANCE ]
Mobile and electronic device charging station. Free of charge, to tie with the idea of sleep is to recharge.
Placement: Public spaces. Mall waiting areas, main subway stations.
Intro about service and relevance to sleep country
Time remaining
Types of charger
RECHARGE STATION
32
GU
ER
ILLA
Mobile and electronic device instant charging station.
-It’s a free service provided by Sleep Country to tie in with the idea of sleep as a source to recharge.
-Placement: Public spaces. Mall waiting areas, main subway stations.
RECHARGE STATION
33
AND TAKE CHARGERECHARGE
COUNTRYSLEEP
We all know the importance of keeping our phones charged in order for it to function properly and fulfill our daily needs. There’s nothing worse than running out of battery when you need it the most and having to wait until you get back home to charge it. A courtesy of Sleep Country Canada, we’re here to offer you a free, quick way to charge up your phone and other electronics. Just as the same way our mattresses charge you up eith the energy you need to kick start your days.
Because sleep gives you energy and energy is performance.Enjoy!
For more information go to www.boostyoursnooze.ca
TIME LEFT
GUERILLA [ PERFORMANCE ]
Mobile and electronic device charging station. Free of charge, to tie with the idea of sleep is to recharge.
Placement: Public spaces. Mall waiting areas, main subway stations.
Intro about service and relevance to sleep country
Time remaining
Types of charger
Print media done with blurry film/paper on top of another page to distort image behind.
MAGAZINE
NEWSPAPER
PR
INT
34
“Visual impairment is a side effect of sleep deprivation. Be alert.Booze your snooze. Sleep Country”
PR
INT
Another side effect of sleep deprivation: Attention deficiency
35
AFTER READING THE
THE SENTENCE,YOU ARE
NOW AWARE THAT THE
THE SLEEP YOU'RE
GETTING MIGHT NOT BE
ENOUGH BECAUSE THE
THE WORD "THE" HAS BEEN
REPEATED TWICE EVERYTIME.
GIVE YOUR ATTENTION SPAN A BOOST
AND I BET YOU DIDN'T EVEN NOTICE.
YOUR
SLEEP COUNTRY WWW.BOOSTYOURSNOOZE.CA
PRINT - MAGAZINE AND NEWSPAPER
PR
INT
GIVE YOUR ATTENTION SPAN A BOOST
FINISHED FILES ARE THE
RESULT OF YEARS OF SCIENTIFIC
STUDY COMBINED WITH THE
EXPERIENCE OF YEARS
COUNT HOW MANY TIMES THE LETTER “F” APPEARS IN THE TEXT.
YOU'RE WRONG
IF YOU SAID THREE
YOUR
WWW.BOOSTYOURSNOOZE.CA
It’s actually six. Why? It seems that for some the brain cannot correctly process the word "OF". The letter F usually makes the "f" sound, like in "fox". However, in the word "of", it makes a "v" sound. Somehow, your brain overlooks the word "of" as it scans for the sound of "f". But you might have noticed if you’ve gotten the sleep you need.
THE INABILITY TO FOCUS IS A SIDE EFFECT OF SLEEP DEPRIVATION
The inability to focus
36
PR
INT
TAKE 1000 AND ADD 40.
ADD 1000.
ADD 30 AND THEN ADD 1000.
ADD 20.
ADD 1000 AND THEN ADD 10
Most people get 5000 as result, if they perform the calculation as fast as they can. But the answer is 4100. Because of the hurry, the tens and the hundreds are mixed up in the last step (4090 plus 10)
GOT 5000? WRONG ANSWER
LACK OF SLEEP REDUCES YOUR ABILITY TO SOLVE COMPLICATED PROBLEMS.
YOUR
WWW.BOOSTYOURSNOOZE.CA
Decrease in the ability to solve problems
37
OUT-OF-HOME: STORE LOCATOR SIGN
OU
T-O
F-H
OM
ECOME BOOST YOUR SNOOZE!Just 7 minutes away! Southbound on Yonge - 8 King Street East
38
Toronto Eaton Centre
Toronto Eaton Centre
OU
T-O
F-H
OM
EOUT-OF-HOME: STORE LOCATOR GUERILLA
To spot out Sleep Country retail stores.
CO
ME
BO
OST
YO
UR
SNO
OZ
E!
9 m
inut
es
ahea
d.
1305
Dun
das
St
W
39
Dundas st. West
Slow social interactions are common among students who don’t sleep enough. These series of 15-60 seconds commercials are intended to show attention deficit and inability to focus as results of insufficient sleep. Example: Commercial starts with two students talking, while the other waits in vain for an unresponsive student. Camera focuses on the unresponsive character and a loading icon appears next to him. Scene closes with a different sleep fact every time and ending with “Boost your attention span, boost your snooze. Sleep Country.”
Variations of commercials consist of loading icons –apple’s rainbow of death, buffering, lagging effect, window’s blue screen and lost signal.
TV
SP
OT
40
TV SPOTS
•
•
•
•
•
WEBSITE: INTRODUCTION ANIMATION
DAY/NIGHT VARIATION
WEBSITE FEATURES
STUDENT DEALS
SMARTPHONE APPLICATION
p.44
p.45
p.46
p.49
p.50
STEP 4: THE BENEFITS
WEB
SIT
E YOUR
INTRODUCTION TO WEBPAGE: ANIMATION FRAMES
44
Loading Sleep Country logo coloring up. Bubbles bounce around and become more prominent and opacity increases.
Website adapting to time of the day. A digital clock on top of page.
WEB
SIT
EWHO ARE WE?
THE CHALLENGE
ABOUT YOU
| | |
MATTRESSES
REVIEWS CAREERS STORES CONTACT PRIVACY SLEEP COUNTRY 2011
SUNRISE 06:50 / SUNSET 19:15
WEDNESDAY JULY 20, 2011
COUNTRYSLEEP
LOCAL TIME 13:54:00s
DOWNLOADS
YOUR
| | |
|
IT ALL STARTED... SERVICES CONTACT CHARITIES
ENVIRONMENT CHRISTINE MAGEE
Our passion for better sleep begins with our Sleep Experts. They're thoroughly trained in product specifications, sleep facts and more – so they can help you find the best possible mattress for you.
We're not just here to "sell mattresses". Our goal is to help you find the best night's sleep possible. You'll feel that difference the second you walk into our stores.
Helping you enjoy the best sleep possible is one of our core values, which also include taking care of the environment (e.g. our char-ity recycling program with old mattresses) and giving back to the communities where we live and work. (If you share our passion for "giving back," check out our community pages to see how you can help these won-derful charities too.)
WHO ARE WE?
THE CHALLENGE
ABOUT YOU
| | |
MATTRESSES
REVIEWS CAREERS STORES CONTACT PRIVACY SLEEP COUNTRY 2011
SUNRISE 06:50 / SUNSET 19:15
WEDNESDAY JULY 20, 2011
COUNTRYSLEEP
LOCAL TIME 02:35:00s
DOWNLOADS
YOUR
| | |
|
IT ALL STARTED... SERVICES CONTACT CHARITIES
ENVIRONMENT CHRISTINE MAGEE
Our passion for better sleep begins with our Sleep Experts. They're thoroughly trained in product specifications, sleep facts and more – so they can help you find the best possible mattress for you.
We're not just here to "sell mattresses". Our goal is to help you find the best night's sleep possible. You'll feel that difference the second you walk into our stores.
Helping you enjoy the best sleep possible is one of our core values, which also include taking care of the environment (e.g. our char-ity recycling program with old mattresses) and giving back to the communities where we live and work. (If you share our passion for "giving back," check out our community pages to see how you can help these won-derful charities too.)
DAY VERSION – WHITE BACKGROUND
NIGHT VERSION – DARK BACKGROUND
45
-Besides from day and night mode, Sleep Country’s website also
offer features such as the display of local time (shown on the top
of the page), along with information about sunrise and sunset,
moon phase, temperature and date. General everyday facts to
locate and “bring you to the present”.
-Webpage shown above is an example of the quizzes customers
can take.
46
WEB
SIT
E
WEBSITE– QUIZ PAGE EXAMPLE
WHO ARE WE?
THE CHALLENGE
ABOUT YOU
| | |
MATTRESSES
REVIEWS CAREERS STORES CONTACT PRIVACY SLEEP COUNTRY 2011
SUNRISE 06:50 / SUNSET 19:15
WEDNESDAY JULY 20, 2011
COUNTRYSLEEP
LOCAL TIME 13:54:00s
DOWNLOADS
YOUR
| | | |PROFILE TYPE OF SLEEPER YOUR MATTRESSSLEEP DEPRIVED? PROMOTIONS
TAKE QUIZ!
WEB
SIT
EPROFILE SETUP:
-Allow users to create their profile.-An online agenda to help in organizing and schedule building (Calendar, dates, dead-lines, appointments, events) in that way improve users’ sleeping habits and lifestyle (App available for synchronizing)
WEBSITE FEATURES
QUIZZES:-Define the type of sleeper you are-Find your ideal mattress-On sleeping problems-Your Sleep IQ-External link to Luminosity (Improve memory and attention with scientific brain games. Play games and train brain to boost overall mental power and perfomance)
47
COMPANY’S GREEN BENEFITS
-Take care of your old mattress. -Donations to charities.
WEB
SIT
E
MATTRESS FINDER
-Sorts mattresses out by types, benefits, features, ratings and price range.
-Compare/match prices
ONLINE SHOPPING
-Accessories for the perfect bed and your perfect bedroom
-Customize your room feature: Depending on size of your room, lifestyle, needs.
-Personalized add-ons available.
COUPONS AND DISCOUNT (CODES) FOR OTHER STORES
-Such as Bay bedroom department, Chapters/Indigo bookstore lifestyle section. Partner up with other Canadian stores, working together to offer better sleep.
-With purchase from Sleep Country you’ll have different benefits to chose from.
48
Pull up Lap top desk
75% Duvet, 100% cotton sheets
Music speakers Electronic charger
Add-on shelf
STU
DEN
T D
EA
LS
SLEEP COUNTRY PRESENT OFFERS:
-Free delivery
-10 year warranty
-Green effort in taking care of environment
-Charity work
EXCLUSIVE STUDENT DEALS WILL INCLUDE:
-Buy mattress and free bedding materials
-Earn Sleep Country Canada money and coupons with the purchase of a mat-tress or any other product from Sleep Country Canada and exchange them for gift certificates or accessories
- Gift certificates and promotions with Starbucks (offering tea, decaffeinated drinks as oppose to coffee) , Chapters/Indigo (books and lifestyle products) , Longo’s supermarket (to encourage healthy eating), Yoga studios (meditation helps to de-stress and calm your mind) and a lot more. Students will be able
to chose the discount/coupon that they like best.
49
MOBILE APPLICATION
MO
BIL
E A
PP
50
-Built to help users sleep better. It is directly linked to their online profile information, where they’ve put information about their habits, lifestyle and sleeping patterns.
-Allows you to consult about different types of food that will help or prevent your from sleeping. Sleep dictionary incorporated and gen-eral information about sleeping tips.
-Enable to synchronize with iphone Sleepy Cycle application.
MO
BIL
E A
PP
YOUR
COUNTRYSLEEP
MY SNOOZE APP
COUNTRYSLEEP
TODAY
CALENDAR
PROFILE
SLEEP CYCLE
PROGRESS
ASK
WEDNESDAY JULY 20, 2011
10:20:06S
51
SLEEP COUNTRY SMARTPHONE APPLICATION
-Developed by Maciek Drejak Labs.
-Offer free download with purchase of any Sleep Country Product. It can also be attached to their online personal profile in order to enhance their sleeping needs based on their habits, schedule and lifestyle.
MO
BIL
E A
PP
52
IPHONE APPLICATION: SLEEP CYCLE
top related