bose & social media

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Wat kan een bedrijf als Bose met een enthousiaste following met social media doen?

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Social Media & BoseFollow the consumer!

Vincent Everts+31647180864

maandag 31 mei 2010

Who isVincent Everts?

maandag 31 mei 2010

InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government

maandag 31 mei 2010

Social Media

2.0

maandag 31 mei 2010

• Mijn Tools

maandag 31 mei 2010

Videoblogger

Talk to Me!

maandag 31 mei 2010

• kassa

maandag 31 mei 2010

maandag 31 mei 2010

maandag 31 mei 2010

Make your own company TV Channel

maandag 31 mei 2010

find, collect, publish

www.yubby.commaandag 31 mei 2010

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

maandag 31 mei 2010

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Web1.0

maandag 31 mei 2010

7

maandag 31 mei 2010

maandag 31 mei 2010

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6% 4%

TV RadioInternet NewspapersMagazines

maandag 31 mei 2010

Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph

maandag 31 mei 2010

maandag 31 mei 2010

• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

maandag 31 mei 2010

Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube

maandag 31 mei 2010

maandag 31 mei 2010

maandag 31 mei 2010

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maandag 31 mei 2010

Google kom hier!

26

maandag 31 mei 2010

12

IMPACT ON BUSINESS

maandag 31 mei 2010

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maandag 31 mei 2010

DELL Case

maandag 31 mei 2010

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Dell notebooks

maandag 31 mei 2010

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17

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tekst

maandag 31 mei 2010

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Online bestedingen

2009: 7 miljard euro

2008: 5,5 miljard euro

+30%

bron: thuiswinkel.org

maandag 31 mei 2010

ProductinformatieSocial toolsmaandag 31 mei 2010

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

maandag 31 mei 2010

LondonCalling.mobi

Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate

why one choice is better than another choice.

Operations delivers.

Any gap between the two drives a conversation on the social Web.

Dave  Evans    bit.ly/nublackmaandag 31 mei 2010

LondonCalling.mobimaandag 31 mei 2010

LondonCalling.mobimaandag 31 mei 2010

Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle

maandag 31 mei 2010

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46

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47

maandag 31 mei 2010

48

maandag 31 mei 2010

http://www.sanomadigital.nl/en-web-Nieuws-iPad_apps.php
http://www.sanomadigital.nl/en-web-Nieuws-iPad_apps.php
http://www.sanomadigital.nl/en-web-Nieuws-iPad_apps.php
http://www.sanomadigital.nl/en-web-Nieuws-iPad_apps.php

49

maandag 31 mei 2010

50

maandag 31 mei 2010

Negroponte

51

maandag 31 mei 2010

beta

maandag 31 mei 2010

maandag 31 mei 2010

• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

maandag 31 mei 2010

Who talks

maandag 31 mei 2010

Blogs demografie

Bron: Technorati 2008maandag 31 mei 2010

maandag 31 mei 2010

maandag 31 mei 2010

Free

maandag 31 mei 2010

Professional

maandag 31 mei 2010

7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print

maandag 31 mei 2010

RSSmaandag 31 mei 2010

RSS Readers

maandag 31 mei 2010

http://www.google.nl/ig?hl=nl&source=iglk
http://www.google.nl/ig?hl=nl&source=iglk

maandag 31 mei 2010

maandag 31 mei 2010

Communication 2.0

maandag 31 mei 2010

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maandag 31 mei 2010

80

maandag 31 mei 2010

“What are you doing in 140 characters”

maandag 31 mei 2010

Customer service

maandag 31 mei 2010

It’s now mainstream!

maandag 31 mei 2010

tweetdeck

maandag 31 mei 2010

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Why callvia computer?

maandag 31 mei 2010

It’spersonal!

maandag 31 mei 2010

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Wordprocessing 1951

maandag 31 mei 2010

Wordprocessing 1985

maandag 31 mei 2010

Wordprocessing 2008

maandag 31 mei 2010

Online collaborationRevisionscompare

maandag 31 mei 2010

Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 software

maandag 31 mei 2010

Get feedback

maandag 31 mei 2010

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Web 2.0 Trend:Co-Creation

maandag 31 mei 2010

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49

maandag 31 mei 2010

99

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Social Networking

maandag 31 mei 2010

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88

Internet goes mobile

maandag 31 mei 2010

105

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106

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Mobile internet is where internet was 5 years ago

maandag 31 mei 2010

94

New services:location, location, location

maandag 31 mei 2010

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Video Everywhere

maandag 31 mei 2010

3515-02-07 ROOS - Regionale TV in 2010 35maandag 31 mei 2010

http://www.youtube.com/watch?v=6gmP4nk0EOE
http://www.youtube.com/watch?v=6gmP4nk0EOE

maandag 31 mei 2010

maandag 31 mei 2010

0

75

150

225

300

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009

mill

ions

of u

niqu

e vi

sito

rs

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube

maandag 31 mei 2010

Internetvideois not just YouTube!

maandag 31 mei 2010

Tudou.com bigger YouTube

maandag 31 mei 2010

maandag 31 mei 2010

maandag 31 mei 2010

TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers

maandag 31 mei 2010

With these HD devices anyone can do it!

maandag 31 mei 2010

Easy & everywhere

• Create videos with ease• Let customers create

videos about youmaandag 31 mei 2010

• Quick & easy -live with 1 click

• If you have a webcamyou can stream

Lifestreaming

maandag 31 mei 2010

Produce your own TV

maandag 31 mei 2010

Lifestreaming

• Live streaming on mobile phone

• Nokia, iPhone, Blackberry

• Put on blogs, facebook

• Robert Scoble popularized

maandag 31 mei 2010

Find, Collect, Publish

Find35+ sources (more on the way)

maandag 31 mei 2010

+35 video sources

& more to follow!maandag 31 mei 2010

Find, Collect, Publish

Collect

Drag & dropEdit meta dataSee previews

maandag 31 mei 2010

Player page

maandag 31 mei 2010

Manage video

maandag 31 mei 2010

Publish it with widgets

maandag 31 mei 2010

Friends & profiles

maandag 31 mei 2010

Elections 2.0

Obama Girl

maandag 31 mei 2010

Elections 2.0

maandag 31 mei 2010

maandag 31 mei 2010

Twitter +Blogging+Facebook +Video+IM

= Unified communication

maandag 31 mei 2010

Social Media

2.0

maandag 31 mei 2010

www.vincente.nl

www.yubby.com

www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

+31647180864

Vincent Everts

maandag 31 mei 2010

http://www.vincente.nl
http://www.vincente.nl
http://www.yubby.com
http://www.yubby.com
mailto:vincent@everts.net
mailto:vincent@everts.net
mailto:vincent@everts.net
mailto:vincent@everts.net

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