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Sue Anstiss July 2010 Step into Social Media

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  • 1.Step into Social Media
    Sue Anstiss
    July 2010

2. 3. 1970
1752
1916
1930s
2010
First newspaper published
Computer
TV
Radio
4. Quick bit about you...
Your experience of social media?
What youd like from today?
5. The old communication model was amonologue.
6. The average person is exposed to
3000
advertising messages/day
7. The new communication modelis adialogue.
8. What is social media?
People using tools(like blogs and video)& sites (like Facebook and Flickr)to share content and have conversations online.
9. Whyshould we care
10. BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS
Nielsen, Global Faces & Networked Places, 2009
Photo by sinulog 2006 at Flickr
11. BECAUSE VISITING SOCIAL SITES IS NOW THE MOST POPULAR ONLINE ACTIVITY AHEAD OF PERSONAL EMAILNielsen, Global Faces & Networked Places, 2009
12. 13. 14. 15. 16. 17. 18. Mavens
Selectives
Butterflies
Wallflowers
Engagement dbase July 2009 Top100 Brands
Wetpaint & Allimeter
19. Engagement correlates with performance
20. But how do we get started?
21. 1. Have a strategy
22. 23. 2. Listen
24. 25. 26. 27. 28. 29. 3. Engage
30. Immerse yourself in the conversations.
(any or all of the above are a good place to start!)
31. Relinquish
control
32. 4. Give generously
33. social >media
Hint: Share some stuff.
34. 35. 36. 37. 5. Measure results
38. www.google.com/analytics
39. YouTube analytics
40. Facebook offers unique analytics
Standard Reporting
Facebook Enhanced Reporting
Engagement report
Page report
Standard Impression, Clicks, Video Plays
Lexicon measures buzz and sentiment on Facebook
Pulse Data reports the interests of your fans
41. Paid for analysis
Level 2
Level 3
Level 1
42. 43. 44. Questions so far
45. The conversations are powered by

  • Blogs

46. Micro Blogs 47. Online Chat 48. RSS 49. Widgets 50. Social Networks 51. Social Bookmarks 52. Message Boards 53. Podcasts 54. Video Sharing Sites 55. Photo Sharing Sites 56. Virtual Worlds 57. Wikis 58. Geo-location Services(just to name a few)
59. The conversations are powered by

  • Blogs

60. Micro Blogs 61. Online Chat 62. RSS 63. Widgets 64. Social Networks 65. Social Bookmarks 66. Message Boards 67. Podcasts 68. Video Sharing Sites 69. Photo Sharing Sites 70. Virtual Worlds 71. Wikis 72. Geo-location Services