boundless network helped the bills develop a truly unique ... · boundless network helped the bills...

Boundless Network helped the Bills develop a truly unique and collectible piece - honoring their 50th Anniversary; and owner Ralph Wilson’s induction into the NFL Hall of Fame.

Case StudyBu�alo Bills

THE CHALLENGE

The Bu�alo Bills asked Boundless Network to provide a commemorative and nostalgic branded item for the NFL’s Hall of Fame Induction Dinner honoring Bu�alo Bills owner Ralph Wilson - and the team’s 50th Anniversary.

THE SOLUTION

After several recommendations, the Bills approved two commemorative custom New York Times Newspapers that exclusively highlighted the Bills and Ralph Wilson’s historical moments in the NFL.

EXECUTION AND DELIVERY

Boundless Network’s supplier partners assisted the team to create the Bills two commemoratieve papers. In addition, the BN team worked closely with the client, who wrote the event copy and oversaw the creation of a special logo treatment featuring the Hall of Fame Event logo, 50th Annivesary logo, as well as the Bu�alo Bills icon.

PROGRAM RESULTS

The client was happy with the end results, and had a spectacular induction ceremony. Said Karen Renzi, “It is a unique product, created speci�cally for the two events; there are no additional copies making it a a commemorative and collectible gift for those recipients at the event.”

ABOUT US

CONTACT US

Theresa Roberts | troberts@boundlessnetwork.com | 480.751.3880