boykin adtech-nyc-2013

IMNinjas.com/adtechus: nyc pw: ninja @jimboykin

Jim Boykin CEO/Founder of Internet Marketing Ninjas

Owner WebmasterWorld.com, Devshed, SEOChat and More.Panda’s, Penguin’s, Humming Birds, Authors, and

the Future of SEO and Online Marketing.

Founded We Build Pages in 1999 Rebranded to

Internet Marketing Ninjas in 2011

You may know some of these Ninjas

Ann SmartyKim Krause BergChris BoggsKris JonesJen Van Iderstyne

Bonnie StefanickJoe HallSean CohenSuzy GrayChris Sullivan

Jim BoykinFrank BauerBill AtchisonNeil Marshall

You may know some of our Communities

Used to be 1000 pages, but we added 99,000 new pages.

Do Visitors Ever Return

to your Website?

Poor“User Experience”

Do People Search For

Your Brand?

Pogosticking vs.

Bounce Rate

We only do “White Hat” Link Building.

And here’s the 5 phrases we’re targeting.

We need at least X # of Links Per Month.

And make sure the pages have PageRank, And make sure they all come from pages about “X Topic”. And make sure that the anchor text is “Blue Widgets”….(or a mix of commercial phrases), And make sure the links go to these commercial pages….

We’ve already got the “Low Hanging Fruit” Links.

We submitted to tons of

Directories, Article Syndication,profile pages, Forum LinksBlog ReviewsInterlinks your own Network of Sites

We need links to rank higher for

“Blue Widgets”

There is no such thing as “Hundreds of Directories"

There is no such thing as “Hundreds of Article Syndication sites"

There is no such thing as “”Hundreds of Blog Reviews"

There is no such thing as “Hundreds of Guest Posts"

There is no such thing as “Hundreds of Forum Comments"

A Few Link Building Myths

Most Common Backlink Anchor Text is all Keyword Phrases

and not Branded PhrasesBobsWidgets.comTop 5 Most Common Backlink Anchor Text

Cheap WidgetsDiscount WidgetsOnline WidgetsWidget Storebuy Widgets

Bobs Widgetswww.bobswidgets.comBobsWidgets.comBob Jackson WidgetsBob’s Store

Too Much Exact Match Anchor Text

Do you have few pages with backlinks to them…or are you a thin affiliate

(How can you get lots of subpages that get signals?)

Penguin Solutions

The Disavow Backlinks tool

tools.seochat.com

Please let me out of Jail.

I will stop chasing short tail and I will do great things to build my brand from now on.

What Can I do that will

send the good signals to the search

Engines?

Do Brands worryabout getting links?

I don’t have to ask for links

….But when I started I did.

Send Quality Brand Signals to your Site It’s Links + Everything Else

These Brands are talked about online by Real People (in links and social).

Long Tail

Short Tail

Awardsand Badges

Contests

Widgets and Applicationsand Quizzes

Create Guides and Learning

materials

Some ideas of things to write about or to explore.

We are ALL Authors

It’s not just the Google Author Tag!Having a Google Profile just fills in some blanks they may not have already known.

…But with a profile you do get a picture.

Google is Connecting Sources, Influencers,

Industries.

Through mapping the web of people…anything they can connect, they collect….Linkedin - Twitter - Facebook - Emails – Bio’s - Usernames (ie, forums username) …AND Google Plus.

Get Links from Trusted People

To quote Google’s Agent Patent:

Similarly, if the signer has a large reputational score due to the writer having an established reputation for providing accurate reviews, the rank of the referenced content can be raised accordingly.

“…We're doing a better job of detecting if someone is an authority in a specific space, (could be medical, could be travel, whatever) and trying to make sure that those rank those a little more highly if you're some type of authority...“

Matt Cutts – Penguin 2.0 pre release talk.

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification,

which will result in most users naturally clicking on the top (verified) results.The true cost of remaining anonymous, then, might be irrelevance.

Eric Schmidt – Executive Chairman of Google

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification,

Quotes from Agent Rank Patent

About Authorship

Assuming that a given writer has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that writer will be promoted relative to unsigned content or content from less reputable writers in search results.

“…the reputation of a particular agent, and therefore the reputational score assigned to the particular agent, should depend not just on the number of references to the content signed by the particular agent, but on the importance of the referring documents and other agents…”

A Lot of References from Authors and Pages =High Author Rank.

Google Authorship

Verifying the authorship of content

using Rel=“author” and Google Plus

account

Google AuthorRANK

Using author information

to rank web pages

1. Link your content to your Google profileie, <a href="https://plus.google.com/109412257237874861202? rel=author">Jim Boykin</a>

2. Link to your content from your profileSign in to your Google Profile Click Edit profile. Click the Contributor To section on the right and then click Add custom link.

3. Testhttp://www.google.com/webmasters/tools/richsnippets

<a href=https://plus.google.com/u/0/YourGoogleAccountID?rel=author>Your First and Last Name on Google+</a>

If you write somewhere else (ie, a Guest Article/Post)

Then include this code on that page.

Google Webmaster Tools Author Stats

Look at the average position and the unbelievable click-through for some of Ann’s verified content!

REL=“PUBLISHER”

For Businesses and Brands

REL=“Author”Ties

*Personal* G+ Profile

to *Individual Articles *

Claim Articles

REL=“Publisher”Ties

*BUSINESS* G+ Pages

to*The Whole Site*

Claim Site

REL=“AUTHOR”

*YOUR HEADSHOT*

FOR ANY SEARCH

REL=“PUBLISHER”

*YOUR G+ PAGE SNIPPET*

FOR NAVIGATIONAL

REL=“AUTHOR”

REL=“PUBLISHER”

If you’re not going to write Great Content,

then don’t bother writing at all.

If you are going to write, try to get your content cited

by trusted people.

Blogging for the sake of blogging is not going to help you..

Do you have trusted people in the community who talk about your site?

(Get trusted people to talk about your site.)

1. Identify Your Community

2. Build Relationships in those Communities.

3. Make friends with Community Ie, Twitter, FB, g+, Forums , Q & ACreate good network of community friends/followers/circles + have real relationships

Hire An Authority to Work for You

Start Blogging

Grow Your Community /Brand / Portal

Identify Influencers - Start approaching influencers - Become their friends

“The true cost of remaining anonymous, then, might be irrelevance.”

Get Links/Likes/Engagement/Trust/Loyalty/Brand/Signalsw/o looking like a Spammy SEO – Doing Real Things!

1. Stop Chasing the Short Tail2. Write Great Content to get Links and mentions3. Start Making Connections with Influencers4. Only publish new “Main Pages” or pages that will get signals (social, links, referral traffic)5. Get Signals and Traffic to you site from Social Places6. Get Signals to your site from Hubs and Authorities in your Industry7. Find ways to get people to return to your site.8. Use Authors on your site, & get links and citations from real people.9. Build great “things” for your site (widgets, quizzes, contests, tools)10. Create Great Resources so you don’t have to ask for links.11. Build Your Brand/Community

Tips from Jim Boykin

Find Brand/Product evangelists.Have them write for you on your blog.Have them write on your product pages.Have them write about you and your products in other places. ( t, f, g+, and their website).... As a brand enthusiast/evangelist

How we can Help You: Prices starting at 10k/month

How you can do this:•We help you with content writing content, building widgets, apps, quizzes, contests, run social campaigns, find/build brand evangalist, participate in related communities, get real people to blog for you, become connected with your community and influencers, build a community on your site, and do other various real online marketing strategies to get people talking about your brand.

Results:

•Experts writing quality content for your site•Brand enthusiast who know what they’re talking about writing & promoting for your brand.•Real Authors credited on your site•Real Resources on your site that are of value to others to use and to continue to go back to.Real pages that can get trusted citations from others•You can be more trusted, and have more and better trusted signals going to your site than any of your competitors can using this method.•Your SEO will be Real, and you can sleep at night.

Jim Boykin CEO/Founder of Internet Marketing Ninjas

Owner WebmasterWorld.com, Devshed, SEOChat and More.Panda’s, Penguin’s, Humming Birds, Authors, and

the Future of SEO and Online Marketing.

boykin adtech-nyc-2013

nyc pw

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