@apppromo adtech nyc presentation nov 2013

Gary Yentin App-Promo Ad-Tech NYC

Launching a Digital Magazine- A Case History of Travel + Escape

November 6th 2013

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www.app-promo.com 2 Launching a Digital Magazine- A Case History of Travel + Escape

helping you succeed in the business of mobile and apps

Leaders in Mobile Strategy, Monetization & Marketing

GARY YENTIN, CEO & Founder, App-Promo •  Gary Yentin is a senior mobile executive,

with over fifteen years of experience managing strategy sales, product, marketing, operations, and technology for established media entertainment, and technology companies.

•  For the last ten years Gary has focused on mobile technologies, including content development and distribution having worked for m-Qube in the capacity of Vice President, and mobile advertising having worked with Admob, Enpocket, Nokia, Quattro and Jumptap.

•  In the last three years, Gary has focused on the business of mobile applications, discovery, distribution and monetization and is CEO and Founder of the award winning agency- www.app-promo.com.

•  Follow him @Apppromo or find him at http://www.linkedin.com/in/gyentin


Travel + Escape Case History




•  Spring 2013 •  Global Launch •  Newsstand Publication •  Created in Adobe DSP •  Limited Tracking Abilities

Goals for Launch


•  Achieve a Top 10 Newsstand ranking •  Goal of 25,000 downloads of Free Trial •  Purchase to Conversion rate of 5% •  Campaign duration 2 weeks •  Budget $50K

Results Achieved


•  Achieved a Top 3 Newsstand ranking •  45,000 downloads of Free Trial •  38% Free trial to issue download •  6% conversion to purchase •  733 Media Agencies/PR pickup

APP STORE RANKING


•  Top 10 Newsstand App

•  #1 Travel Newsstand App

ASO (APP STORE OPTIMIZATION)


PUBLIC RELATIONS OUTREACH


Featured in :- 733 Media Agencies •  Huffington Post •  Wall Street Journal •  CBC/CTV News •  Techvibes •  148 Apps •  Folio Magazine •  Publishing Executive

BLOGGER OUTREACH


Blogger Outreach:- •  Over 450 Bloggers •  Over 20 Discovery Apps •  iOS and Travel focused •  Magazine Publisher Blogs

SOCIAL-FACEBOOK


SOCIAL-TWITTER


SOCIAL-YOUTUBE


•  YOUTUBE important part of social strategy

•  Over 100,000 views

•  High clicks-throughs

•  Difficult to measure conversion

PAID MEDIA

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•  Over 8.3 M impressions delivered

•  Working with Multiple Ad Networks

•  Average CTR of 2.7%

•  Campaign was over 10 days

•  Over 45K downloads

•  Optimization is key test and tweak

Tips on Launching your App


Solving the Discovery Puzzle Prelaunch Marketing


App Store Optimization ASO


Solving the Discovery Puzzle (SEO+ASO)


Solving the Discovery Puzzle Social/Grass Roots


Solving the Discovery Puzzle Paid Mobile Advertising


Maintaining Rank Engagement


Solving the Discovery Puzzle (Software Updates)


App Marketing Summary


APP MARKETING RECOMMENDATIONS

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Online Landing Pages

Mobile Landing Page

Social Networks: Twitter & Facebook

Paid Media: Mobile, Search, Social

Paid Reviews

PR & Blogger Outreach

Price Promotions


Mobile: 416-464-2223 Email: [email protected] Web: www.app-promo.com Twitter: @AppPromo Facebook: www.facebook/apppromo

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