documentbp

BP Assessment day

Name : Aly Metwally

Date: 11th december , 2012

OutlineIntroduction

Political effect

Business effect

Social effect

Disadvantages

Outcome

Introduction What is social media?

Social networks

&

Blogs

&

Wikis

&

History

Social media statistics:

901 million users

175 million tweets sent every day

2.9 billion hours are spent on

625,000 new users on daily

Political effect

Political effect

Egyptian revolution

We are all Khaled Saeed

Egyptian Activists

Scheduled protests on

Coordinated by

Showed the world by

Business effect

Business effect87% Fortune 100 use social media150,000 average likes

10,000,000 mentions on social media

BP Social media campaign

BP used to show Oil

recovered

BP used to show clean up

efforts

BP used to show photos of

clean-up

Hiring campaigns

80% of companies use social media

for recruitment

Social effect

Social effectDocumenting memories

Learning and exploring

Keeping in touch Getting married?

1 out of 8 couples meet via social

media

1 out of 5 divorces are due to

Problems with social media

Breach of privacy

Fraud

Anti-social messages

Time consuming

Inaccurate news

Outcomes

Outcomes Social media is

Expanding

Here to stay

Political tool

Part of businesses

NOT entirely safe

Q&A

Thank you

SourcesSocionomics, Erik qualman

Search engine journal

All twitter , www.Mediabistro.com

PEW internet research

Burson-Marsteller