brainpop lrmi case study | education metadata meetup

©  1999–2011  BrainPOP.  All  rights  reserved.  ©  1999–2011  BrainPOP.  All  rights  reserved.  

David Grandison Jr. Executive Producer, BrainPOP

@Grandison

BrainPOP  LRMI  Case  Study    

Welcome!  

©  1999–2011  BrainPOP.  All  rights  reserved.  

What  is  BrainPOP?  BrainPOP  creates  animated,  movies,  games  and  apps  that  engage  students,  support  educators,  and  bolster  achievement.      

•  Search  Engine  OpCmizaCon  

•  Common  Core  Content  Standards  Alignment  

•  Internal  Search  Improvements      

Increased  Discoverability!    

 ©  1999–2011  BrainPOP.  All  rights  reserved.  

Why  did  we  par>cipate?  

©  1999–2011  BrainPOP.  All  rights  reserved.  

Challenges  We  Faced    •  How  to  classify  our  content  

types  and  map  them  to  LRMI  microdata  tags?  

•  What  content  to  tag?    •  How  much  to  tag?    

©  1999–2011  BrainPOP.  All  rights  reserved.  

Challenges  We  Faced  

•  What  format  of  structured  markup  code  to  use?    

Microdata  vs.  RDFa  Lite    •  How  to  classify  our  content  

types  and  map  them  to  LRMI  microdata  tags?  

©  1999–2011  BrainPOP.  All  rights  reserved.  

What  is  Metadata  and  Microdata?  

•  Metadata  =  DescripCon  and  Keywords  

•  Microdata  =  more  detailed  descripCve  info  like-­‐        •  CCSS    •  Age  range  •  Resource  type    •  EducaConal  use  •  Time  required  •  AcCvity  type  

©  1999–2011  BrainPOP.  All  rights  reserved.  

What  is  Metadata  and  Microdata?  

•  Metadata          

•  Microdata      

Welcome!      

©  1999–2011  BrainPOP.  All  rights  reserved.  

Preview  Page  

Where  to  add  iniCal  tags?  

The  Movie  Preview  Page  (primary  landing  page  outside  the  password)    

©  1999–2011  BrainPOP.  All  rights  reserved.  

Movies  Which  content  to  tag?    The  Movie  and  the  most  important  content  related  to  each  movie  topic    (tagged  with  CCSS  and  descripCve  microdata)  

©  1999–2011  BrainPOP.  All  rights  reserved.  

Movie  Lesson  Ideas  Page  

Which  content  to  tag?    The  Movie’s  resources  like  Lesson  Plans      -­‐  SHOW  CCSS  (also  tagged  with  CCSS  and  descripCve  microdata)    -­‐This  enables  search  of  CCSS  and  the  most  important  resources  related  to  each  movie  topic  

©  1999–2011  BrainPOP.  All  rights  reserved.  

Games  

Which  content  to  tag?    The  Game  and  the  most  important  content  related  to  each  game  (tagged  with  CCSS  and  descripCve  microdata)  

©  1999–2011  BrainPOP.  All  rights  reserved.  

Game  Lesson  Ideas  Page  Which  content  to  tag?    The  Game’s  resources  like  Lesson  Plans  and  other  resources  

©  1999–2011  BrainPOP.  All  rights  reserved.  

Microdata  will  power  the  Future      

Learning  Resource  Portals-­‐  BrainPOP  resource  preview  pages  shared  (via  LR),  and  automaCcally  categorized,  in  a  wide  variety  of  state  and  district  level  learning  

resource  portals  

©  1999–2011  BrainPOP.  All  rights  reserved.  

Microdata  will  power  the  Future      ISLE    (  Illinois  Shared  Learning  Environment  )  

SemanCc  Search-­‐  easier  to  find  highly  specific  search  results  for  teachers.    AdapCve  Learning-­‐  differenCated  content  that  a  student  needs  exactly  when  they  need  it!  

©  1999–2011  BrainPOP.  All  rights  reserved.  

Microdata  will  power  the  Future      

©  1999–2011  BrainPOP.  All  rights  reserved.  ©  1999–2011  BrainPOP.  All  rights  reserved.  

David Grandison

Executive Producer, BrainPOP

davidg@brainpop.com

@Grandison

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