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Brainstorming: conceptualization and visualization

IDEAbetter catch it

what gets you going?making?

break out of creative rut hut.

INSPIRATION

The design process involves researching, inventing and expressing ideas.

“A perfection of means, and confusion of aims, seems to be our main problem.”– Albert Einstein

design process

intuition

deliberate actions

Define the Problemlist / sketch / map

Brainstorming = initial directions

Invent surprising variations of a core idea

Conduct and apply visual research

Develop concepts for the projects

Visual experimentation

Nail down fleeting ideas making them tangible. They can then be seen and compared, sorted and combined, ranked and shared.

words

sketches

prototypes

proposals

pop musicblonddancerSean Pennlace glovessexoutrageous

ParisvespacollageromanticbeautycolorfulMontmarte

Brainstorm by Dan Gneiding

Brainstormconceptualize / visualize

Created in the 1940s by Alex Osborn (an advertising partner)

The session will be successful if free of criticism

topic / space / tools / group / time

Put all solutions on a level playing field. If you don’t bring out your pre-existing ideas, you do yourself a disservice.”

Google Ventures, Jake Knapp

“

Catch 22 notes by Joseph Heller

“The right idea is often the opposite of the obvious.”Alex F. Osborn

Mind Mappingradiant thinking

Fold a blank sheet of paper in half four times, then unfold it, to get eight panels. Then you have five minutes total to draw eight sketches, one in each panel. Spend about 40 seconds per sketch.

Crazy Eightsexercise sketch muscles

SCAMPER

Substitute somethingCombine it with something elseAdapt something to itModify or Magnify itPut it to some other useEliminate somethingReverse or rearrange it

Sketchingideation (lots of ideas) / visual representation

Anna Rusakova

Anna Rusakova

design sketch

Prototypebuild / resolve / select(do you understand the goals?)

Do you have sufficient research?

What methods will you use?

Implementproof / test functionality onlinesend to client

Experimentation brings ideas to life.

Prototypes help make ideas tangible.

Learn while you build.

Share the ideas for feedback and response.

Improve and refine.

If you only remember a few things...

You are a designer.

Embrace your beginner’s mind.

Stepping out of your comfort zone = learning

Problems are just opportunities for design in disguise.