brainwriting - schedschd.ws/hosted_files/aab17/a6/brainwriting.pdf · alex f. osborn “we should...

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BRAINWRITING The team hack to generate better ideas @chrismurman

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Page 1: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

BRAINWRITINGThe team hack to generate better ideas

@chrismurman

Page 2: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

WHO AM I?

Quality Analyst

Product ManagerCopywriter

AuthorBlogger

BA Tester

Graphic Designer

Sales

Agile Champion

Scrum Master

Product Owner

Coach

PM Lead

Maker

Twitter Addict

Father

Sports AnchorChange Agent

CSMCSPO

CSP

Batman

Mobile Evangelist

Texan

Button Pusher

Page 3: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

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IDEAS!

Page 4: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

Organizations and companies are constantly engaged in processes designed to develop new methods, processes, and products aimed at building and

sustaining their competitive edge.

Often the ideas that are the basis for innovations are developed in group settings, such as team meetings.

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Page 5: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

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Articulate the difference between Brainstorming and Brainwriting Teach others about the social components of idea generation Facilitate brainwriting sessions with your own teams Have fun with your table-mates along the way!

LEARNING OBJECTIVES

Page 6: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

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Introduce yourself to the rest of the table. Spend 5 minutes discussing what you

know about brainstorming.

Page 7: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

ALEX F. OSBORN“We should hold back criticism until the creative current has had the chance to flow.” “Become more conscious of the creative power within your reach.” “As a term, imagination covers a field so wide and so hazy that a leading educator has called it an area which psychologists fear to tread.” “Each of us does have an Aladdin’s lamp, and if we rub it hard enough, it can light our way to better living.”

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Page 8: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

Published Applied Imagination in 1953 Introduced a technique he called “brainstorming”

Go For Quantity Withhold Criticism

Welcome Wild Ideas Combine and Improve Ideas

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Page 9: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

- Alex F. Osborn

“IT CONCENTRATES SOLELY ON CREATIVE THINKING AND

EXCLUDES THE DISCOURAGEMENT AND

CRITICISM WHICH SO OFTEN CRAMP IMAGINATION.”

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Page 10: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

WHAT ARE SOME CHALLENGES TO USING THIS TECHNIQUE?

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slides 6-9 will be 15 minutes

Page 11: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

Only one person can talk at a time HIPPOs Waiting to speak means forgetting Introverts lose out Politics more important than ideas

BRAINSTORMING CHALLENGES

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Page 12: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

How many times have we said, “This is just the way we’ve always done things”?

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Page 13: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

Brainwriting is an idea-generating technique mean to focus the group more on the output rather than the

social components of the activity.

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Page 14: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

6-3-5 BRAINWRITINGPublished 1968 by Bernd Rohrbach in Germany

6 Participants Write Down 3 Ideas In 5 minutes

6 Rounds = 108 ideas in 30 minutes

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Page 15: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

Electronic Brainstorming (EBS) - Introduced in the 1980s, with the hope of using computer-mediated electronic communication to improve creativity.

Asynchronous Brainstorming in an Industrial Setting: Exploratory Studies published by Tel Aviv University and UT-Arlington in 2015

ITERATIONS ON 6-3-5

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Page 16: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

If the #1 problem to Agile adoption is education what are some ways to educate people? - 3 minutes Pass the paper to the right - 3 times Goal is to identify as many ways as possible. Who can generate the most ideas?

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LET’S DO IT NOW

Page 17: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

HOW WAS THAT DIFFERENT?17

slides 10-16 total 27 minutes

Page 18: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

Write down 5 barriers to Agile adoption. As soon as you hit 5, pass the paper to your right. Keep going until you can’t think of anything else. Identify the table’s top three barriers, without talking. 10 minutes total.

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LET’S TRY IT AGAIN

Page 19: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

WHY IS THIS BETTER THAN MAKING YOUR OWN LIST?

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Page 20: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

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HOW CAN YOU USE THIS?

Page 21: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

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Retrospectives - Surveys or Stickies Stand Ups - Slack Release/PI Planning - Stickies and Dot Voting Demos/Showcases - Feedback Sheets

BRAINWRITING IN AGILE TEAMS

Page 22: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

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The more ideas the better. Verbal communication comes second. Social aspects of team are still important. This will feel weird at first. Measure your growth.

THINGS TO REMEMBER

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slides 17-22 will be 30 minutes

Page 23: BRAINWRITING - Schedschd.ws/hosted_files/aab17/a6/Brainwriting.pdf · ALEX F. OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become

THANK YOU!

@chrismurman [email protected]

chrismurman.com coalition.agileuprising.com