brand 2 global presentation - oct2014 - how do you globalize your content marketing strategy - intro

HOW DO YOU GLOBALIZE YOUR CONTENT MARKETING STRATEGY?

@EricEVGeuropewww.enveritasgroup.com

Do I really need a global content strategy?

@EricEVGeuropewww.enveritasgroup.com

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (DemandMetric)

Content marketing produces 3 times more leads per dollar. (Kapost)

Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Aberdeen)

For B2B: 80% of business decision makers prefer to get information in a series of articles versus an advertisement. (Exact Target)

Inbound practices produce 54% more leads than traditional outbound practices. (HubSpot)

Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group) 

What does a global marketplace look like?

(Why) Should I reach out to international markets?

@EricEVGeuropewww.enveritasgroup.com

12 languages to reach 80% of the world

@EricEVGeuropewww.enveritasgroup.com

It’s time to tell local stories

Content about local events in the local language will draw local searchers.

@EricEVGeuropewww.enveritasgroup.com

Global world, many different channels

@EricEVGeuropewww.enveritasgroup.com

• Started in 1851• 200 countries• 500,000 retail locations• Process 230+ million transactions per year• Move $75+ billion per year

• Started in 1969• 3,600 hotels• 470,000 rooms• 17 brands• 200 hotels in Brazil

• UK’s leading content marketing agency

• Creating content since late 1990s

• 400 clients across Europe, 15+ languages

• Sister companies Brafton (US) and Castleford (Australia)

• Vision: Simplifying content marketing for everyone

How to connect with international markets

• Plan

• Create

• Localize

• Measure

• Repeat

LET US HELP YOU GROW!

Slides by:

Eric Ingrand – Vice President Content Marketing EMEAEric@enveritasgroup.comCEL: +33 683 859 987@EricEVGeuropewww.enveritasgroup.com/blog