brand and soul

Presentation from Brand+Soulto Bournemouth & Poole College1 March 2016

Helen NoelCreative Director

• 25 year’s experience in design & communications• Background in corporate branding, working on national

and international client accounts including Scholl, Biffa, Severn Trent Plc, Novartis Pharma and WPP Group plc

• Founded Perfect World Communications in 2001, later rebranding as Brand+Soul in 2014

• Would liked to have been an actress if the design sector hadn’t called

• Known by many as ‘Hels’ – married to James, and have two children, Em (14) and Bill (12)

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• Brand strategy• Brand identity• Brand engagement

The role of design

The role of design

I am confident

I am sexy

I am a goddess …

… I can afford these

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PurposeRevolutionary, quick setting, versatile, pure air lime

which is non-hydraulic, 100% recyclable and contains no admixture, cement or gypsum

PromiseWhere tradition meets innovation

PersonalityIntuitive, Confident, Traditional, Pioneering, Maverick

ValuesInnovation, Altruism, Determination, Historic Integrity

VisionSpeed of setting, quality of finish, effective insulation,

improved humidity control, with no negative impact

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