brand-dishing weapons

brand-dishingweapons

Prof. Wm Pitzer • IMC 693H • West Virginia University

Visually­based society

!"#$%&'("(')*&'*+"$%",-&,$'(Visuals are the most vital part of a brand.They are in everything, from advertising,banking, shipping, retail, products,packaging.

Companies that capture visual aspectsof branding will outperform competitors:

VISUAL BRANDING

figure: positive shapes

ground: negative shapes

People = PersonalityBrand = Personality

!"#$%&'()"*)$+,-'.%(/thoughts, feelings, fantasies, ambitions, talent

!"#01.%2"*)$+,-'.%(/how you want others to see you

!"3(($%10()4"*)$+,-'.%(/how others see you

VISUAL BRANDING

ideas for social media branding

Company brandingFocus on the company or corporatevisual brand ahead of any individualsor key personalities.

Individuals can enhance theirpersonal brands by associationwith a successful company brand.

VISUAL BRANDING

3!

ideas for social media branding

Mutual brandingEmployees with an existing social­mediapresence can help advance their company’sefforts. Mutual visual branding can promoteboth the firm and the individual.

VISUAL BRANDING

3!!

ideas for social media branding

Personal brandingStrong visual branding by individualsvia social media can focus attentionand reinforce efforts to create yourown identity or message.

VISUAL BRANDING

3!!!

brand-dishingweapons

Prof. Wm Pitzer • IMC 693H • West Virginia University