brand standards guide...chix yellow cmyk 0 40 100 0 rgb 227 62 33 #ff9900 pms 1375 c chix red cmyk 0...

Post on 02-Oct-2020

6 Views

Category:

Documents

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

BRAND STANDARDS GUIDE

e

Chix YellowCMYK 0 40 100 0RGB 227 62 33#FF9900PMS 1375 C

Chix RedCMYK 0 90 100 5 RGB 227 62 33 #F21800PMS 179 C

Chix Navy CMYK 93 78 50 59 RGB 16 35 55#071734PMS 289 C

COOPER STD BLACK

ABCDEFGHIJKLMNOPQRST

abcdefghijklmnopqrst

IZ34S67890_ * 8?!$:

DIN CONDENSED BOLD

ABCDEFGHIJKLMNOPORST

abcdefghijklmnopqrst 1234567890_*&?!$:

HOUSE SLANT

ABCDEFSHIJKLMNOPQRRT

1234561890 *&?II:

BRANDON GROTESQUE BLACK

ABCDEFGH IJKLMNOPQRST ab c def g h ij k Im no p qr st 1234567890_ *&?!$:

>­I a. <(

CJ

0 a. >-1-

:-4

TY

PO

GR

AP

HY

U

SA

GE

CORRECT INCORRECT

using brand-approved colors for the logo / elements

using gradients orstrokes

rotating the logo

logo + taglinelockup

reflecting or rotating the logobeyond 90˚

stretching or modifying the logo or fonts

C H I X

V) LJ.J _J

0...

� <( >< LJ.J

+

V) 1-

z LJ.J

� LJ.J _J

LJ.J

,

r , ...

.,..:. .,..:.

.,

.

,

...

r,, • I

,. .

·-

.,..:. .-

,. ...

..

,., ,

:

J

r , ..

.,

"' , .,/

-. •

H O T F R E S H C H I C K E N F A S T H O T F R E S H C H I C K E N F A S T

V) w ....J a..

� <{ X w

+

V) t­

z w

� w ....J w

U') w ...J

a.

� <( >< w

+

U') 1-

z w

� w ...J w

V) LJ.J _J

0...

� <( >< LJ.J

+

V) 1-

z LJ.J

� LJ.J _J

LJ.J

BRAND STANDARDS GUIDE

top related