BRAND STANDARDS GUIDE

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Chix YellowCMYK 0 40 100 0RGB 227 62 33#FF9900PMS 1375 C

Chix RedCMYK 0 90 100 5 RGB 227 62 33 #F21800PMS 179 C

Chix Navy CMYK 93 78 50 59 RGB 16 35 55#071734PMS 289 C

COOPER STD BLACK

ABCDEFGHIJKLMNOPQRST

abcdefghijklmnopqrst

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DIN CONDENSED BOLD

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HOUSE SLANT

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BRANDON GROTESQUE BLACK

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using brand-approved colors for the logo / elements

using gradients orstrokes

rotating the logo

logo + taglinelockup

reflecting or rotating the logobeyond 90˚

stretching or modifying the logo or fonts

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BRAND STANDARDS GUIDE