brand strategy | crowdsourced typeface creation
Post on 19-Jul-2015
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typeface creation
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WHAT HAPPENS NOWADAYS
MARKET DEMAND
gathers all knowledge,
decision-making and resources
no option to give feedback
type designer
type designer + employees
type designer + client
end user
PRODUCTION
FEEDBACK
FINALPRODUCT
Top-down, centralized process
All knowledge, resources and decision makingconcentraded in one or two type designers
No room for user feedback and engagement
typeface industry
Few designers have time and access to knowledge and resources to develop their ideas into full typefaces so a lot of fresh and creative ideas are simply wasted.
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An online platform aiming to decentralize typeface production by bringing graphic designers to work togetherAn online platform aiming to decentralize typeface production by bringing graphic designers to work together
Giving them access to knowledge, tools and network that will help them make their ideas come to lifeGiving them access to knowledge, tools and network that will help them make their ideas come to life
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ROUGH IDEA
FORMING A TEAM
WORKING ON IT
INITIAL RESULT
ONLINE COMMUNITY
BETA VERSION
THE TESTER THE SPECIALIST
FINAL PRODUCT
T
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We believe that top-down, centralized systems are no longer effective. We believe that great design is collaborative and open
A process of constant iterarion and refinement, that adapts to the environment and evolves
We believe in sharing the process to create a stronger community, a community able to come together and challenge what has been done before
We believe in sharing the process to create a stronger community, a community able to come together and challenge what has been done before
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Online tool for collaboration in graphic design projects in general.It lets you sync your files among the team and control workflow.
Stil in early stages.It only works for already established teams.
PIXELAPSE
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Type foundry that recently launched a online space where you can post initial ideas and they and others users can help create it.
Problems:Confusing interfaceFocus on anyone creating the letters they want, getting paid for theletters they make
Misses the feeling and importance of being involved in a team,in a project and coming up with a final result that you feel proud ofand can put on your portfolio.
FONT YOU
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Worlds largest open source community.
Sharing and developing softwares.
GITHUB
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full-time graphic designer
has this type idea in his head doesnt have the time and enough technical skills
tired of the design agency routine
lives in Williamsburglistens to The Black Keys, The Neighbourhood and JungleiOS person
wouldnt wear Abercrombie & Fitch
JOHN 26 NEW YORK CITY
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self taught graphic designer
knows something about type and wants to explore it
PETER 18 NEW ZEALAND
designs his own skateboard deckslistens to Gil-Scott Heron, Childish Gambinoand Kanye Westandroid personwears stssy and huf
wouldnt be a lawyer
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fashion designer
feels that the typefaces she buys are to generic
doesnt want to produce one, but wants to buyone that feels her own
ROSA 23 ARGENTINA
works with organic fabriclistens to Chet Faker, Banks and Jack Johnsondog personbuys Shinola and Vianel
wouldnt have a hotmail account
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happy
young
entrepreneurial
open
respectful
aware
collaborative
connected
inspirational
light
quality
quick
technologicaltransparent
attentive
fluid
proud
curious
creative
independent
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Being open is more than being transparent. It is a bold decision that exposes you and let other people interfere. But we believe that only through this interference great ideas come to life and grow.
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There is no good work on typography without attention to every detail. And we need to show that our typefaces have as quality as established foundries out there.
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The process may not rely on a classical approach to typeface-making but that does not make our typefaces less qualified or relevant.
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We focus on fresh ideas coming from young minds, not on market demands.
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Only through exploration we can create something new and authentic.
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IndieType Alternate Glyph
Counter form
White space
Indie Ampersand
Lorem Ipsum
Ligature
IndieLigature
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Indie Ampersand
Carries a lot of meaning in itself
Independency
Going against the mainstream
Relates to typographic knowledge
Character
Fun
Indie Ampersand
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INDIEAMPERSAND&
INDIEAMPERSAND&
INDIEAMPERSAND& INDIEAMPERSAND&
INDIEAMPERSAND&INDIEAMPERSAND&
INDIEAMPERSAND
INDIEAMPERSAND
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Each time a new typeface is approved, its ampersand goes to the database to be used in the logo
This reinforces the sense of community engagement and pride
INDIEAMPERSAND
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& how it works what we believe in our teamabout login/sign upINITIAL IDEAS COMMUNITY FEEDBACK TEST SHOP
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& how it works what we believe in about login/sign upINITIAL IDEAS COMMUNITY FEEDBACK TEST SHOP
ABCDEFGHI JKLMNOPQRSTUVWXYZ
& how it works what we believe in about login/sign upINITIAL IDEAS COMMUNITY FEEDBACK TEST SHOP
ABCDEFGHI JKLMNOPQRSTUVWXYZ
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We would reach out to them or they would reach out to us and we would analyze their experience and portfolio
Each would different backgrounds and years of experience in the field
They would be able to share/sell classes, mentor teams and give special feedbacks
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Partnership with type hunting blogs and instagram accounts profiles on instagram and tumblrs to provide initial inspiration
INDIEAMPERSAND&
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3D printed ampersands sent to professors, specialists and graphic designers with certain influence online, to encourage them, their classrooms and followers to use the platform
they would come with a link to a video explaining the service
graphic designers
specialists
professors
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Partnership with software companies to provide cheaper or for free licences
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& how it works what we believe in our teamabout login/sign upPARTNERS
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