branded content ecosystem
Post on 22-Nov-2014
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DESCRIPTION
Branded content starts at home for any marketer. Amplification should be an extension of core customer facing experiences from owned properties to other content environments.
TRANSCRIPT
Ad network Search Results
PPC ads PPC content
Promoted Content
Social Networks
Social Networks Pages Posts
Content Hosts Youtube
Slideshare
Transactional Product/ Service
Native Advertising
Media Partnership
Native Advertising ProgrammaticVoice of Customer
Crowdsourced
Outbound Newsletters
Free
Paid
Owned Website
Blog Mobile
Branded Content Distribution
Storytelling Originated/
Curated
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