brandgossip

BrandGossip

Know what’s happening to your brand online

BRANDED APPLICATION

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Background

The last couple of years, the web has democratized and socialized

Consumers are publishing and sharing an enormous amount of content and opinions, a lot of this is related to brands

This has a huge influence on brand perception

Brand owners can no longer assume to be in control

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Objectives

Help our clients discover and keep track of what is happening to their brands online

Help our clients spot opportunities to build campaigns that truly interact with consumers

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Strategy

We developed BrandGossip: a web-savvy tool that

Indexes content by RSS from a large number of relevant sources

Allows brand owners to search the indexed content by entering their brand name

Presents the results in different categories

A demonstration version of BrandGossip is available online:www.brandgossip.com

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Creative work

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Creative work

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Results

BrandGossip has been launched successfully, generating a lot of press coverage and interest:

from our own clients: Albert Heijn, Masterfoods, Beiersdorf, ABN AMRO

from clients of other agencies in the TBWA\ network:Agency.com (London), TBWA\ Hunt Lascaris (South Africa)

within our network: BrandGossip was featured in ‘Thursday’, the weekly letter from Jean-Marie Dru (our CEO)

We are currently working on several projects for these clients and agencies.

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Contact

For more information, please contact:

Sjoerd Goderiesgoderie@agency.com

Arnd Jan Gulmansarnd.jan.gulmans@tbwa.nl