branding through playful interaction
Post on 20-Aug-2015
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‘With all the media and information available to me, if a brand wants to get my attention
it has to do something special’
(Jack Morton Worldwide)
‘50 to 80 percent of WOM activity is shaped in result of the
consumer’s direct experience with the brand - largely when
that experience deviates from what’s expected’
(Mckinsey)
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