brannon 06 line - texas tech university 1301/adm1301 wk6... · • yarn dyeing (textile) • piece...
Post on 06-Aug-2020
1 Views
Preview:
TRANSCRIPT
Chapter 6
Designing the Line
Learning Objectives
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 2
Understand Options for building and editing a line
Balance a line in terms of design and costs
Differentiating the line through custom color and prints
Steps in the designer’s workflow from concept until the line goes into production
Introduction to the Line
Line or collection —multiple garments targeted to a particular customer for a specific season
•Coordinates•Separates•Items
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 3
Designing a Line of Coordinates
Groups related to each other in color, fabric, styling, and mood
Coordinated groups offer styling options with different figure types and preferences while using the same colors and fabrics
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 4
Designing a Line of Separates
Garments in the store belong to the same season but they are not coordinates
“Fast fashion” stores offer knockoffs of current runway fashions
Coordination isn’t important in categories where consumers buy garments for each occasion or use
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 5
Designing an Item Line
Item lines run the gamut from inexpensive and inviting for impulse buyers to expensive or limited production goods for collectors (e.g Knitwear)
Designers specialists with detailed knowledge of the fabrics and techniques within their category
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 6
ThemeTrend forecasters synthesize information from around the globe into seasonal reports
A theme board captures the idea visually
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 7
The Color Story The line’s seasonal color palette needs enough variety to appeal to the entire range of consumer preference
Each palette will include a few trendy colors, a core of seasonal favorites, and a few wardrobe basics
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 8
Working with the Color Forecast
Colors are given a color name related to one of the themes or color stories
Factors to consider include: •Season*•Men’s, women’s, or children’s line *•Product category *•Price point *•Preferences related to geographic region •Preferences of target consumers
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 9
Communicating Color Specifications
Color management is the system of communication between the design team and manufacturing.
Color specification systems identify colors according to hue, value, and chroma
The United States Bureau of Standards uses the Munsell Color System
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 10
Communicating Color Specifications
Two companies — the SCOTDIC Textile Color System (54 hue families) and Pantone Matching System (6 digit notational, value+hue+chroma) —specialize in maintaining libraries and identifying each color by numeric code.Color standards guide color matching across all fabrications.
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 11
The Fabric Story Design teams find trend-right fabrics by searching: •Fabric shows•Print shows•Fabric libraries (e.g. samples from mills)•Textile directories (e.g. online listing)
Fabric choice- hand and drape, fabric weight (bottom, top), knowledge.In addition to fabric choice, the design team locates sources for linings and interlining, findings (=notions), and trim
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 12
Customizing Color and Fabrics
Colors, fabrics, and prints convey the company’s image to the customer as much as the clothes themselves
Including staple goods in the line saves money and ensures plentiful supply if the line takes off generating more than expected orders
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 13
Custom Color• Solution dyeing (textile)• Yarn dyeing (textile)• Piece dyeing (fabric)• Garment dyeing
For non-print fabrics the sample is called a lab dip. (A lab dip is required for each fabric in line).
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 14
Custom Prints
Prints can be added to the line from 3 sources: • Mills and fabric
manufacturers• Print shows• Designing prints in-house
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 15
Custom Prints
Manufacturing by either rollers (engraved cylinders) or screens
•Direct printing
•Discharge printing
•Digital printing
* Prints come in “Colorways” within the line. Approval stage for print- “Strike off”
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 16
Telling the Fabric Story
Novelty might come in the form of: •Texture (e.g. shine or deep pile)•Pattern (e.g. motif)•Performance (e.g. new fiber)
Designers consider turn time — the period of time between order and shipping when the fabric is produced, dyed, and finished
In sampling, fabrics get used to make samples of the designs in the line
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 17
The Design Workflow
Designers often head teams with the skill assortment to create the line in-house
Patternmakers and samplemakers help turn concepts into a collection
After the color palette is set, themes illustrated, fabrics selected, and findings, notions, and trims sourced, work on the collection begins
Edited down to the best combinations
Group lines depend on coordination within the groups and across the groups within the line.
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 18
Concept to Flat Sketch
Designers use flat sketches to design and style the line. Records decisions on structural and decorative design
Flats: a view of the garment as if it were laid out on a table top. Illustrates both the front view and back view
Brannon Chapter 6 19
Sketches- are Not flats.
Flats (Technical flats)
FlatsFashion Sketch
• A technical drawing as if it were laid out flat on a table [Definition from Text book, P.19].
• Very detail of the garment. • Without a person figure.
• Drawing of how the garment would look on a person.
Patternmaking The first step in turning flat sketches into clothes on a rack is patternmaking
Interprets the sketches into flats, geometric shapes using an understanding of fabric grain and production techniques
Combines the concepts of size and fit
The starting point for turning the design concept into a pattern is the sloper
Brannon Chapter 6 21
Sample makingThe pattern is tested by making a sample garment
Samples often done by a samplemaker
Able to diagnose and correct any problems with the pattern
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 22
Sloper (p.135) Sloper- A basic pattern based on the measurements for the sample size plus minimum wearing ease.
Brannon Chapter 6 23
Fitting
Many companies employ a fit model to try on the sample
Size and proportions will closely match those of the target consumer
Fine tune ease and proportions
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 24
Grading (p.135)
Grading begins with the set of measurements that define each size. Involves applying mathematical rules for how the body changes at different locations as size increases or decreases
Brannon Chapter 6 25
Costing Before the garment can be released for production, it must be costed out — each component and construction technique listed and assigned a dollar value
Design specifications get passed to a production person or technical designer for costing
• Contribution of fabric to cost (Marker)• Contribution of labor to cost (SAMs)
Brannon Chapter 6 26
Marker(p.137)
Marker• Layout of all the piece in all sizes on
a given width of fabric to determine the yardage needed to produce the garment.
• Contribution of fabric to cost
Brannon Chapter 6 27
SAMs (p.137)
Standard Allowable Minutes (SAMs)-used for each construction procedure to
figure labor costs per garment.
Brannon Chapter 6 28
Line in Production The designer may be asked to produce duplicate samples
Can be outsourced to either a domestic supplier or an overseas manufacturer.
Samples are used by the sales team and at trade shows to sell the line before production is complete
Brannon Chapter 6 29
Chapter Summary A designer develops a line or collection each season
Lines are organized as coordinated groups, separates and items
Planning for a line begins with a trends forecast
The company’s color forecast comes from multiple forecasting sources
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 30
Chapter Summary The aesthetics of fabric choice help the company’s products stand out in a crowded marketplace while reflecting the season’s trends
Designers sometimes choose to customize colors and fabrics
Designers work in a team environment
Brannon Chapter 6 ©2011 Fairchild Books, A Division of Condé Nast 31
top related