breakfast connections - nuts and bolts of social media

Nuts and Bolts of Social Media:

Seriously, What Am I Supposed To Do?

Shotgun Approach

Build Your Brand

YellowPages

DirectMail

Networking

Events

Brochures

Etc…

Funnel Approach

YellowPages

DirectMail

Networking

Events

Brochures

Etc…

Yellow Pages

Direct Mail

Networking

Events

Brochures

Etc.

Funnel Approach

Yellow Pages

Direct Mail

Networking

Events

Brochures

Etc.

Marketing Velocity

V E

L O

C I

T Y

Marketing Velocity

Social Media

What is Social Media?

Social Media

Sharing informationthrough paper

Sharing informationthrough a computer

Building relationships &selling through events

Building relationshipsthrough a computerMarketing and Sales is now done more efficiently online.

The Big 6

Cocktail Parties Lunch Appointments Trade Shows

Publishing Magazines Producing Television Seminars

blogging

How You Can Use It

LISTEN for buyer keywords, customer compliments or complaints

PROMOTE your product, events, promotions, coupons, experiences

MULTIPLY your sales force through employees or customers

REACH millions of people looking for your product

How You Can Use It

REWARD your fans through promotions and content

PUSH new events or promotions to your best customers

MULTIPLY your marketing by using your fans as tentacles

CONNECT to business owners, executives and professionals

CREATE strategic partnerships that can send you more business

LEAD by providing solutions to online associations and groups

How You Can Use It

How You Can Use It

SHARE your thoughts and vision about your industry, products or services

GIVE free information about how you help clients or customers

CREATE content that can help others in their business or life

blogging

How You Can Use It

SHARE your personality and passion

BUILD relationships through face to face interaction

ENGAGE by being approachable and authentic

How You Can Use It

TEACH how your product or service can bring a client value

LEAD with new thoughts and vision

EDUCATE on the processes and systems that make you unique

What It Won’t Do for You

What It Won’t Do for You

Thrive without top executive buy-in.- Comprehensive internal communication policies and concrete implementation procedures eliminate fear among decision makers and naysayers

What It Won’t Do for You

Be regarded as a quick-fix project.- Successfully utilizing a long-term commitment to authenticity, experimentation and change that requires time to bear fruit.

What It Won’t Do for You

Assure increased profits or clout.- Without compelling content, traffic will never come.

What It Won’t Do for You

Develop a marketing plan Search for competitors Write out phrases your customers

use Plan out an hour a week to search for

your business or product Find a channel and content stream

for you and find thought leaders

702.633.5433@entadvisorswww.entadvisors.com

William Crozerwcrozer@entadvisors.com