breast cancer030310
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Breast CancerDesign for the Majority
Improving Healthcare in Rural China
March 3rd, 2010
Chris Driscoll | Nour Diab Yunes | Katherine Lee
The case
• Rates of breast cancer in China are now as low as 12.8/100,000 women
• The Journal of the National Cancer Institute predicts that 100/100,000 of women aged 55-69 by 2021
This trend is attributed to poor diet, increased exposure to pollution, and growing use of alcohol and tobacco products
Our goalsEducationRaise awareness of the conditions and causes of breast cancer
PreventionOffer resources for prevention and early diagnosis
SupportProvide a community or support system for patients and families dealing with breast cancer
Research findings
• Lack of information in rural areas on this and other healthcare issues
• BRCA1/BRCA2 mutation gives a high correlation with breast cancer sufferers
• Lifestyle and diet closely linked• Self breast exams, x-ray/digital mammography, MRI routine for identification and treatment
Our proposals
1. Education – Public Information Campaign– diet– exercise– self-detection
2. Preventive care– screening
3. Patient Support– clinical information– support community
Breast Self-Examination
Public Information Campaign
Mobile Clinic
Thermographic Screening
Thermo-Scanning
Text-based Support
The challenges
• Effective strategies for dispersal of public information in rural areas
• Palatable approach to promoting healthful diet/lifestyle habits within the financial constraints of the target market
• Development of low-cost screening options and access infrastructure for rural communities
Questions for SIVA
• What regulatory barriers do we face in developing novel medical devices for rural populations?
• What are current methods for large public information campaigns? What is the cheapest and most surefire way of reaching people in rural areas?
• What is the power of evoking filial piety to solicit community contributions for local healthcare solutions?
• To what degree is breast cancer, or healthcare in general, viewed as a community burden/concern?
ScheduleWeek of 3.3
communicating with SIVA collaboratorsmore sketchesvisit organizations/hospitals
Week of 3.10define a user group for testingbuild low-cost prototype and test mechanismget feedback from an oncologist or radiology
Week of 3.17prototyping
Week of 3.24prototyping
Week of 4.1deadline (?)
Thank youQuestions/comments?
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