brian kelsey, maximizing your ceds: aligning your ceds process with other planning initiatives

Maximizing Your CEDS: Aligning Your CEDS Process with Other Planning Initiatives

ANNUAL TRAINING CONFERENCE NEW ORLEANS, LA OCTOBER 24, 2015

Maximizing Your CEDS

What does economic development mean to your communities?

How will implementing your CEDS measurably improve your region?

Collective impact – EDD alone is not responsible for achieving goals.

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“Vehicle for collaboration”

“Roadmap for prosperity”

“Flexible framework for coordinated planning”

“Our value proposition”

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CEDS CONTENT GUIDELINES

http://www.eda.gov/ceds

CEDS: Suggested Framework

Vision Statement Call to Action SMART Goals Strategies Actions

Why

What

How

Summary background & SWOT analysis

Evaluation framework

Strategic direction & action plan

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How we train planners to think

How normal people think

EDA CEDS Requirements

Why SMART goals?

Specific Measurable Achievable Relevant Time-bound

Every goal in your CEDS should meet

these criteria.

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CEDS should clearly communicate ROI to implementation – how will region be better?

SMART Goals http://seveds.com/wp-content/uploads/2012/08/FINALCEDSReport.2013.pdf

CEDS Hedging Hall of Fame

“Foster the development of…”

“Encourage the growth of…”

“Facilitate the promotion of…”

“Support the creation of…”

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http://eda.gov/ceds/content/evaluation-framework.htm

Practicing SMART Goals 9

Hold 4 small business workshops this year

Maintain the region’s quality of life

Support workforce development

Is this a SMART goal?

Why or why not?

What changes would you make to it?

Challenges 10

We don’t control the economy.

Of course not. But difficult to defend value of planning for better future if we can’t articulate what that is.

Challenges 11

We don’t control decisions of other organizations that

impact region.

Leadership starts with a vision and buy-in is achieved through meeting shared goals and adding value.

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CEDS CONTENT GUIDELINES

http://www.eda.gov/ceds

You now have the flexibility that you’ve been asking for – formula for EDD board & CEDS committee gone, creative use of media and presentation is encouraged, and collaboration across regions and integrated planning are explicitly supported as best practices.

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http://www.sustainableplacesproject.com

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http://eapdd.com

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http://eapdd.com

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http://floridarpcscorecard.com

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19 http://www.sovaeconomy.com South Hill, VA

Lynchburg, VA http://region2000dashboard.org

Region 2000 Partnership

Economic Dev Council

Local Govt Council

Technology Council

Workforce Board

Adv Research Center

Young Professionals

21 http://www.swfrpc.org/content/Economic_Development/CEDS/09-03-2015_SWFRPC_CEDS_Resiliency_chapter_rev.pdf

22 http://www.swfrpc.org/content/Economic_Development/CEDS/09-03-2015_SWFRPC_CEDS_Resiliency_chapter_rev.pdf

National Association of Development Organizations (NADO)

and the NADO Research Foundation

400 North Capitol Street, NW | Suite 390 | Washington, DC 20001

202.624.7806 | info@nado.org

NADO.org

Regional Strategies. Solutions. Partnerships.