bring a little ux into your company

IncendiaryBlueBring a little UX into your company

Bring a little UX into your

company

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… to achieve World-class reporting

User ExperienceDesign

A Short History of

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… to achieve World-class reporting

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… to achieve World-class reporting

User Experience is Everywhere

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Confusion

Confusion

Confusion

Confusion

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Age of Experience

We are in the

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Thinking Big & Small

Be the Best Communicator

DON’T Jump to a Solution

Be the Best Listener

You have: 2 ears2 eyes1 mouth

Use in those proportions!

… to achieve World-class reporting

Empathy “Empathy: The feeling that you understand and share

another person’s experiences and emotions.”

Have

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Solve Problems

Anxiety

Delight

… to achieve World-class reporting

Increase User Friendliness

Empower Customers

Streamline Business Process

We want to …

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How do we Solve their problems

Who is the User

What are their Goals

What are their Needs

What Tasks need to be performed

Key Questions we must answer.

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… to achieve World-class reporting

Right People

Talk to the

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If these are your

customers

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If these are your customers

Don’t ask his opinion

Even if you think he’s very smart or powerful!

… to achieve World-class reporting

StakeholderInterviews

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Gives you actionable insights That help you make a business decision

A good interview gives

Leaving the customer feeling listened to

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MethodsChoosing the right

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As a ..I want .. BecausePlanning PokerCard Sorting

Ideation and Requirements Gathering

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… to achieve World-class reporting

As a….I Want To ..So That …

Capturing Requirements

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AS A NEW BUSINESS DIRECTORI WANT TO IDENTIFY WHAT A CLIENT IS LOOKING AT SO THAT I CAN FOLLOW UP WITH MORE TARGETED CONTENT

FRONT

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• Right technology?• Involve IT?• ROI calculation? • Sales could increase by 20• What is the priority • Everyone nodding?

BACK

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CardSorting or

Planning Poker

PRIORITISE WITH

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Planning Poker

… to achieve World-class reportingEncourages Questioning

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You seem surprised that was the most important

item, why?

Why did you feel that was a 1?

Card Sort Video

… to achieve World-class reportingDirects Priorities

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UX inPractice

Information into Action

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… to achieve World-class reporting

• Based on research• Designed for users• Used throughout the project• Encourage empathy

Personas

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Questions: 1. Snapshot of relationship2. Basic information about location3. What do you look like4. Events5. News – relating to their matters or area of interest6. Who are the associates working on my matters?

Solutions:1. Fact sheet2. Show relationships and connectivity (photos,

testimonial, quotes)3. LinkedIn on bios (give them the option)4. Link to bio on signature in email5. System to build a content bios pack in pdf

Who? Key Goals / Questions

Pain Points / Current Issues Solutions

Prospective Client(Senior Council persona)

About

Richard is the chairman of the board of directors and chief executive officer. In leading the board, he has very little time to spare therefore he expects to clarify the information that has been presented to him in a number of clicks.

EnvironmentI’m usually on the trains commuting into the office when I have downtime to review facts.

Key Goals● Search for track-record & key facts● Identify lawyer expertise that can deliver● Present content to satisfy my gut instinct

of perception● Search for trade secret blog● I want Indigo Law to give me the

confidence they can deliver

Current Issues

● Lack of detailed information explaining complex matters

● No mobile access● Limited cross linking of content● Biography information limited

- +

Richard, 56Senior Council

Laptop

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- +

- +

- +

- +

Always connected online

Exposure to social media

Awareness of Indigo Law

Desktop

Mobile/Tablet

- +

- +

Richard, 56Senior Council

Laptop

- +

- +

- +

- +

- +

Always connected online

Exposure to social media

Awareness of Indigo Law

Desktop

Mobile/Tablet

Prospective Client(Senior Council persona)

Solutions:

● Indigo Law in 30 seconds video● Responsive website accessible from tablet, mobile

devices● TS Blog access and news related sector● Access to thought leadership information - +

• Pathway through the potential solution

User Journeys

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`

Clipboard content in

PDF

Firm Summary

Related Expertise

Related Experts

Comments

Website

● Infographic● California 150 years anniversary● 1,100 partners across 25 offices● Europe, Asia, North America● Core sectors

● Capabilities, Key facts, Awards● Testimonial, Recent engagements ● Publications, Articles, News● Recognised thought leadership● Comparison list

● Lawyers that can deliver● Qualifications, Key facts, Awards● Track record, Recent engagements● Recent publications, Articles, News● Comparison list

GOAL1: ACHIEVED Firms Summary

GOAL1 & 2: ACHIEVEDReview expert track

record and performance

GOAL1: ACHIEVED Firms Summary

GOAL1: ACHIEVED Firms Summary

GOAL1 & 2: ACHIEVEDContact experts to establish relationship

STEP 1: Receive email

STEP 2: Review offline content

GOAL1: Review SummaryGOAL2: Contact Expert

Provide instructions with a call to action save, download, print, open PDF summary.

Review offline comments

Review online webpage

“I am highly impressed with firm’s track record and performance, although I still want facts.”

Internet startup CEOProspective client Senior Council

GOAL ACHIEVEDContact expert to establish relationship

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• Information Architecture Overview

Sitemaps

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… to achieve World-class reporting

Initial Ideation

Sketching

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• Solidify the experience & annotate

Wireframes

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… to achieve World-class reporting

Prototypes & User Testing

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NO USER TESTING?HOW WILL YOU KNOW? PEOPLE WILL LOVE YOUR NEW PRODUCT

… to achieve World-class reportingRound Up

• We reviewed a little history• The makeup of a UX • How to elicit requirements• What to do with them

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User Experience

Now it’s your turn to make the difference with

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THANK YOU

(And maybe we’ll see you soon again)

www.incendiaryblue.commark.edgington@incendiaryblue.com