bring a little ux into your company
TRANSCRIPT
IncendiaryBlueBring a little UX into your company
Bring a little UX into your
company
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… to achieve World-class reporting
User ExperienceDesign
A Short History of
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… to achieve World-class reporting
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… to achieve World-class reporting
User Experience is Everywhere
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Confusion
Confusion
Confusion
Confusion
… to achieve World-class reporting
Age of Experience
We are in the
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Thinking Big & Small
Be the Best Communicator
DON’T Jump to a Solution
Be the Best Listener
You have: 2 ears2 eyes1 mouth
Use in those proportions!
… to achieve World-class reporting
Empathy “Empathy: The feeling that you understand and share
another person’s experiences and emotions.”
Have
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Solve Problems
Anxiety
Delight
… to achieve World-class reporting
Increase User Friendliness
Empower Customers
Streamline Business Process
We want to …
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How do we Solve their problems
Who is the User
What are their Goals
What are their Needs
What Tasks need to be performed
Key Questions we must answer.
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… to achieve World-class reporting
Right People
Talk to the
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If these are your
customers
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If these are your customers
Don’t ask his opinion
Even if you think he’s very smart or powerful!
… to achieve World-class reporting
StakeholderInterviews
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… to achieve World-class reporting
Gives you actionable insights That help you make a business decision
A good interview gives
Leaving the customer feeling listened to
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… to achieve World-class reporting
MethodsChoosing the right
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As a ..I want .. BecausePlanning PokerCard Sorting
Ideation and Requirements Gathering
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… to achieve World-class reporting
As a….I Want To ..So That …
Capturing Requirements
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AS A NEW BUSINESS DIRECTORI WANT TO IDENTIFY WHAT A CLIENT IS LOOKING AT SO THAT I CAN FOLLOW UP WITH MORE TARGETED CONTENT
FRONT
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• Right technology?• Involve IT?• ROI calculation? • Sales could increase by 20• What is the priority • Everyone nodding?
BACK
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CardSorting or
Planning Poker
PRIORITISE WITH
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Planning Poker
… to achieve World-class reportingEncourages Questioning
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You seem surprised that was the most important
item, why?
Why did you feel that was a 1?
Card Sort Video
… to achieve World-class reportingDirects Priorities
… to achieve World-class reporting
UX inPractice
Information into Action
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… to achieve World-class reporting
• Based on research• Designed for users• Used throughout the project• Encourage empathy
Personas
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Questions: 1. Snapshot of relationship2. Basic information about location3. What do you look like4. Events5. News – relating to their matters or area of interest6. Who are the associates working on my matters?
Solutions:1. Fact sheet2. Show relationships and connectivity (photos,
testimonial, quotes)3. LinkedIn on bios (give them the option)4. Link to bio on signature in email5. System to build a content bios pack in pdf
Who? Key Goals / Questions
Pain Points / Current Issues Solutions
Prospective Client(Senior Council persona)
About
Richard is the chairman of the board of directors and chief executive officer. In leading the board, he has very little time to spare therefore he expects to clarify the information that has been presented to him in a number of clicks.
EnvironmentI’m usually on the trains commuting into the office when I have downtime to review facts.
Key Goals● Search for track-record & key facts● Identify lawyer expertise that can deliver● Present content to satisfy my gut instinct
of perception● Search for trade secret blog● I want Indigo Law to give me the
confidence they can deliver
Current Issues
● Lack of detailed information explaining complex matters
● No mobile access● Limited cross linking of content● Biography information limited
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Richard, 56Senior Council
Laptop
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Always connected online
Exposure to social media
Awareness of Indigo Law
Desktop
Mobile/Tablet
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Richard, 56Senior Council
Laptop
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Always connected online
Exposure to social media
Awareness of Indigo Law
Desktop
Mobile/Tablet
Prospective Client(Senior Council persona)
Solutions:
● Indigo Law in 30 seconds video● Responsive website accessible from tablet, mobile
devices● TS Blog access and news related sector● Access to thought leadership information - +
• Pathway through the potential solution
User Journeys
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Clipboard content in
Firm Summary
Related Expertise
Related Experts
Comments
Website
● Infographic● California 150 years anniversary● 1,100 partners across 25 offices● Europe, Asia, North America● Core sectors
● Capabilities, Key facts, Awards● Testimonial, Recent engagements ● Publications, Articles, News● Recognised thought leadership● Comparison list
● Lawyers that can deliver● Qualifications, Key facts, Awards● Track record, Recent engagements● Recent publications, Articles, News● Comparison list
GOAL1: ACHIEVED Firms Summary
GOAL1 & 2: ACHIEVEDReview expert track
record and performance
GOAL1: ACHIEVED Firms Summary
GOAL1: ACHIEVED Firms Summary
GOAL1 & 2: ACHIEVEDContact experts to establish relationship
STEP 1: Receive email
STEP 2: Review offline content
GOAL1: Review SummaryGOAL2: Contact Expert
Provide instructions with a call to action save, download, print, open PDF summary.
Review offline comments
Review online webpage
“I am highly impressed with firm’s track record and performance, although I still want facts.”
Internet startup CEOProspective client Senior Council
GOAL ACHIEVEDContact expert to establish relationship
… to achieve World-class reporting
• Information Architecture Overview
Sitemaps
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… to achieve World-class reporting
Initial Ideation
Sketching
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• Solidify the experience & annotate
Wireframes
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… to achieve World-class reporting
Prototypes & User Testing
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NO USER TESTING?HOW WILL YOU KNOW? PEOPLE WILL LOVE YOUR NEW PRODUCT
… to achieve World-class reportingRound Up
• We reviewed a little history• The makeup of a UX • How to elicit requirements• What to do with them
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User Experience
Now it’s your turn to make the difference with
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