tamara lah momčilović: mobile ux improvements can bring new customers
TRANSCRIPT
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sMind 2016“Mobile UX improvements can bring new customers.”TAMARA LAH MOMČILOVIĆ
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We're an independent design & development
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CLIENTS FROM ALL OVER THE WORLD
20 COUNTRIES150+ CLIENTS500+ PROJECTS
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Mobile didn’t just change our lives,it is part of our lives.
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MOBILE BUYERS IN MILLIONS
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0?HOW TO GET THEM?
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0!GREAT MOBILE UX
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GREAT MUX
FAST
READABLE
CROSS CHANNEL
LOCALIZED
PERSONALIZED
SECURE
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01FAST
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Mobile users expect to get what they want FAST- SOMEONE
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#SMXMunich
57% WILL LEAVE AFTER 3 SECONDS - LOAD
30% NO PURCHASE IF THE SHOPPING CART ISN’T OPTIMIZED FOR MOBILE
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FASTFAST FORM COMPLETION
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FASTAUTOCOMPLETE
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FASTCHECKOUT
• Great for Repeat• Reduces Friction• Encourages Impulse Buying
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FASTCHECKOUT
• PAYPAL/AMAZON/APPLE PAY/ANDROID PAY
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02READABLE
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READABLESCHEMA
• MORE USEABLE SCREEN
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READABLEFONT SIZE
• DON’T FORGET OPTIMIZED
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READABLEBANNERS
• BE GENTILE
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CROSS PLATFORMSSMART APP BANNER
• SMART APP BANNER IOS
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READABLEBANNERS
• SMART APP BANNER ANDROID
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Mobile Web and app experiences can be connected -it just takes a bit more work.- BY LUKE WROBLEWSKI
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READABLEREDIRECT YOUR DEAL
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READABLEREDIRECT YOUR DEAL
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READABLEREDIRECT
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03CROSS CHANNEL
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CROSS CHANNELOPTIMIZED
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CROSS CHANNELMULTI PLATFORM
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04LOCALIZED & PERSONALIZED
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The switch to runtime permissions is a big one, and important. But they may be a small learning process.- BY PHIL NICKINSON
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LOCALIZEDPERMISSION MESSAGING
• MORE FRIENDLY • IOS AND ANDROID 6.0
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LOCALIZEDPERMISSION MESSAGING
• MORE FRIENDLY
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LOCALIZEDPERMISSION MESSAGING
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PERSONALIZEDPUSH NOTIFICATIONS
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IMAGE GOES INSIDE THIS BOX
DATA IS THE NEW GOLD“It is not just about the data you collect. It’s how you mine it, interpret it and draw insights to provide personal customer experiences, which can be quickly deployed across the organization” - NETFINANCE
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PERSONALIZEDDATA
• GOOGLE ANALYTICS• FLURRY • LOCALYTIC• APPSEE …
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I’m an individual – I need a personalised service
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PERSONALIZEDSAY MY NAME
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04SECURE & PRIVAT
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PERSONALIZEDhttps
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PERSONALIZEDVERFITED - SSL
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0CONCLUSION
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A redesign of the user experience in the eCommerce sector isn’t something that can ever be completely finished. It’s an ongoing process focused on user centricity.
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