bringing an entrepreneurial mindset to smaller college journalism programs -- aejmc 2011
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Bringing an Entrepreneurial Mindset to Smaller College Journalism Programs
Jake Batsell, assistant professorDivision of JournalismSouthern Methodist University, Dallas@jbatsell
Sponsored Facebook statuses:
• One per month
• Sponsor was clearly identified
• Capitalized on robust social media presence
Fall 2010 Semester:• 27 apps reviewed• 4-day checkout
Sponsored tweets:
• One per month
• Sponsor clearly identified
• Helped build sponsor to nearly 2K followers (us: 3K)
Too cozy?
• Year 2001 version of myself:Egads! An ethical travesty!
•Year 2011 version of myself:Why not redeem the value our students created?
Image credit: Flickr user “Nutmeg the Puppy,” Redlands, Calif.
THE VIRTUOUS CIRCLE
Sponsorship provided more equipment
Equipment helped students do more multimedia journalism
More multimedia journalism created more value for us and the sponsor
Class Assignment:Analyze a nonprofit newsroom
• Interview at least one insider, one outsider/competitor
• Perform simple data viz of $$ sources
• Assess whether it will be sustainable in the future
Results:• Helped instill a
sense of financial literacy about the business of journalism
• Forced them to wrestle with $u$tainability
• Students used multimedia skills and data-driven reporting techniques
Thanks!
http://j.mp/MMEpaneljbatsell@smu.eduTwitter: @jbatsell
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