bringing web 2.0 to traditional tv myra einstein - thesis 2007

Bringing Web 2.0 to Traditional TV

Myra Einstein - Thesis 2007

Inspiration

What is Ambient TV?

Being able to turn on your TV and start watching a show right away

Changing the idea of ‘1000 channels and nothing on’

New ways of exploring content to watch Including viewing what your friends are watching

TV is still King

8:14 hours for households per day1

4:35 hours for individuals per day1

1 Neilson Media Research findings of Fall 2006 season

Related Technologies

Web 2.0

Elements of Web 2.0 can be used to organize “what to watch”: Recommendation systems Social Networking Folksonomies/Tagging

Ambient TV:Changing Traditional TV

Ambient TV SystemUses TV/set-top box interface

Service provided by cable or satellite operator

Uses existing set-top box technologies

what’s-on

Based on who’s watching Streams of video based on viewing habits

ChannelsInitial Setup

Channels become personalized based on keywords and preferences

Keywords based on: Genre Talent Tag

ChannelsEver-Changing

Rating shows Continuous tagging Creating new channels on the fly Incorporate recommendations from friends

Watching TV

myMedia

At any time, viewers can choose to seek out specific shows to watch

Can subscribe to shows to automatically download

Ability to search based on different categories Ability to see what your friends are watching

Future of Television

Balance of active and passive media consumption

More meaningful passive media presentation Social TV watching Organization of vast amount of media

choices

Questions?

Ambient TV - Groups TV is often watched by

more than one person at a time

Groups can be created to define the viewing habits of a combined audience

A group is like its own user: Contains own set of

preferences Starts with combined

media preferences of the users that make up the group

TV still King (for kids)

TV still most consumed media among the younger generation1

1 From 2005 Kaiser report: Generation M: Media in the Lives of 8- to 18-Year-Olds

Abundance of choices

Average American household receives 104.2 channels, but only watched 15.7 channels last year1

Millions of videos available on the web Can be a problem if not organized

1 Despite Choices on TV, the Favorites Reign, New York Times

What is Ambient TV?

Personalized ‘channels’ based on preferences

Being able to watch what you want when you want on your TV

Using Web 2.0 methodologies to organize wealth of choices

New ways of viewing “what’s on”