bristol tech startup school: lean startup

Reality .Lean Startup

Justin Pirie@justinpirieblog.mimecast.comjpirie@mimecast.com

Tech Startup SchoolBristol, 6 / 10 / 2011

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on2wheelz

Entrepreneur: 10+ years

Bristol: 6+ years

Joe Dunckley

Next- San Francisco?

Salim Virji

Analyst Blogger

Community Manager

Where I Work

tipiro

Cloud Services that Augment Microsoft Exchange

dolescum

Email Archiving

neilalderney123

Email Continuity

matthewbradley

Email Security

How the ProblemUsed to be Solved…

minifig

What do Users Get?

mescon

Unlimited Storage

Ronan_C

Fast Search

szeke

100% Uptime

Approaching 1m users

Reality .Lean Startup

pasukaru76

What’s the Aim?

cliff1066™

jeffc5000

Stop Failure

I have won and lost

steeljam

…people learn how to get it right by getting it wrong again and again.

Education isn’t magic. Education is the wisdom wrung from failure.

Who’s here today?

cheesy42

Why do Entrepreneurs do it?

quinn.anya

wwarby

Money?

Self Mastery?

pasukaru76

Change the World?

rondostar

Understand what motivates you

Ev0luti0nary

kurichan*

Mitigate your reality distortion field

Ronan_C

Where to Startups come from?

Daniel Mohr

Founders ideas

Gueorgui Tcherednitchenko

+ Experience

Will Scullin

Becomes “the plan”

jeffc5000

9/10 Startups Fail

bcymet

58 ideas to 1 Success

annethelibrarian

66% of Successful Changed Plans

What did they

start as?

Confinity?

kurichan*

Don’t be fixed to your vision

Capture Customer Value

Joe Shlabotnik

jeffc5000

Why do Startups fail?

Matthew Burpee

Lack of Customers

Fallacy #1: Problem is known

Fallacy #2: Solution is known

wwarby

Result: Costs are Front Loaded

andrusdevelopment

BOOM!

army.arch

Lean Startup: NOT about having a better plan

er1danus

It’s about finding a path to a plan THAT WORKS

Joi

THAT is Lean Startup

paurian

Until now- it’s been intuition

EOI Escuela de Organización Industrial

So people looked for “Experience”

NASA's Marshall Space Flight Center

Lean Startup:Stress Testing Process

Lean Startup is a rigorous process for iterating from Plan A to a Plan that works

niznoz

Ah Ha!An Idea = Hypotheses

trochim

Lean Startup:Tests your Vision(read hypotheses)

Nevada Tumbleweed

To give you FOCUSRight Actions, Right Time

Annie Mole

Lean is a MIX of Techniques

Californian Em

MiG 15- Technically superior

Destinys Agent

F-86 beating MiGs

andrusdevelopment

Why?

Boyd: Maverick Pilot, Investigates

Result: OODA Loop

ckowalik

Mix in TPS- Lean Manufacturing

Lean Manufacturing = Removing Waste

yvettemn

Bake

The Lean Startup Loop

David Wulff

Build

wwarby

Measure

surlygirl

Learn

Rinse, Repeat

Or another way…

Traditional Dev.

Learn, release

Learn, release

Lean

Fast, Iterative

Focus on Learning

Learning is measure

Iterations win

Sometimes BIG

andrusdevelopment

Number of Iterations Beats Quality

sashamd

Find the most effective way tovalidate your hypothesis

RaeA

Minimum Viable Product

LostInInaka

If You’re Not Embarrassed:You’ve Waited Too Long

toffehoff

In a Great Market: The Market Pulls the Product Out

originallittlehellraiser

Before Launch: the 40% Test.Are <40% Very Disappointed?

lovely fig rolls

Pivoting?

Phillie Casablanca

Change of Direction:Based on Validated Learning

http://startup-marketing.com

Startup Pyramid:Nail it before you Scale it

Focus on Verifiable Hypothesis

http://www.ashmaurya.com

Become Metrics Obsessed

Or a metrics Pirate

Some Myths:

wwarby

Lean Startup is Not Cheap…

jeffc5000

Lean is not about failing

Warren D

It is Iterating FAST

David Wulff

Build on Solid Foundations

Buy the book!

Thanks!ReachOut andConnect

Justin Pirie@justinpirieblog.mimecast.comjpirie@mimecast.com

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