brookhaven creative brief
Post on 30-Jun-2015
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I am launching an adult beverage and I need to get a few ideas. I pulled together a visuals and some key term to help me deliver the idea behind the beverage and the type of brand story I'd like to convey. Its a work in progress and I'd love to get any feedback that you may have.
TRANSCRIPT
Brand values and visuals
Premium dark and light spirits
Natural citrus and tropical fruit juice
Signature swing top bottle
Born in the Summer Raised in the South
Refined in the city
Simple, well crafted, attainable luxury
An escape hidden in plain sight
Perpetually coolNever on trend
Unapologetically American
The ask
• Logo• Label design• Collateral materials• Promotional video
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